About The Role

We're looking for a Brand Designer who thinks in systems and executes with precision. You sit at the
intersection of brand identity and digital design - fluent in both the strategic logic of a brand and the craft
of bringing it to life across screens, campaigns, and marketing touchpoints.
You understand that a brand isn't a logo - it's a system. And you know how to build, maintain, and evolve
that system so that every asset, every screen, and every piece of communication feels like it came from
the same place.

Own Apna's brand identity system - maintaining consistency across every digital and physical touchpoint
Design and deliver marketing assets for web and app - banners, landing pages, in-app creatives, and campaign visuals
Design social media creatives across formats - feed posts, stories, carousels, ads — that are on-brand and visually strong
Produce digital assets for campaigns, emailers, display ads, in-app banners, and web
Handle print design across formats - brochures, flyers, standees, backdrops, hoardings, event collateral
Design website pages, landing pages, and microsites in Figma
Create web banners and marketing assets for digital platforms with the right specs and visual precision
Collaborate with marketing and content teams to translate ideas into polished visual outputs
Use AI design tools actively to push quality, speed and innovation

3–6 years of experience in graphic design - portfolio must show range across social, digital, and print
StroGreat understanding of AI design tools like - Midjourney, Adobe Firefly, Gemini, Seedance, Kling or equivalent - used to produce real work, not just experiment
Mastery of Adobe Creative Suite - Illustrator, Photoshop - as your primary production environment
Solid Figma skills - enough to design website pages, microsites, and web assets with proper layout, components, and developer-ready handoff
Proven print production knowledge - bleed, resolution, colour profiles, material specs, vendor coordination across brochures, standees, backdrops, and hoardings
Understanding of digital production requirements - platform specs, responsive basics, banner sizing, web asset formats
You treat feedback as part of the process, not the end of it - and your work gets better every round

Experience working on a SAAS/tech brand - understanding of vernacular communication contexts
Motion design basics for simple animated social or web assets
Background in working with creative agencies
Background in or exposure to brand identity projects - rebrands, identity system builds, or brand guideline documentation
Familiarity with AI animation pipelines - using image-to-video or text-to-video models in real production work

You're fast, versatile, and maintain quality, whether you're designing a hoarding or a web banner
You have strong instincts about what looks right - and the craft to back them up
You take full ownership of a brief from start to final output - no half-finished files
You're proactive, fast, and self-directed - you don't wait to be told what needs to look better

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Brand Designer