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GoHighLevel Marketing Operations Specialist

Pavago · Remote, Gauteng, South Africa

Operations ManagementRemoteQuick applyfull-time9 days ago

About The Role

  • GoHighLevel Marketing Operations Specialist (GoHighLevel, CRM, Email Marketing & Social Media) – Remote
  • Full-Time | Remote | U.S. Business Hours (PST Preferred)

About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM workflows, content coordination, and operational support for a fast-growing business.

This is not a strategy-only role.

You’ll play a hands-on role managing

  • GoHighLevel workflows and automations
  • Social media execution
  • CRM and lead management
  • Content coordination
  • Email marketing campaigns
  • Operational workflows and follow-through

If you thrive in

  • Fast-moving environments
  • Structured operational systems
  • Marketing execution
  • CRM management
  • Content coordination

this role is a strong fit.

What You’ll Own

Executive & Operational Coordination

  • Manage:
  • Scheduling
  • Calendar coordination
  • Operational workflows
  • Maintain structured:
  • Task tracking
  • Project workflows
  • Documentation systems
  • Support leadership with day-to-day execution and coordination
  • Identify workflow gaps and improve operational efficiency
  • Maintain organized files, records, and communication systems

Marketing Execution & Social Media

  • Create, schedule, and publish content across:
  • LinkedIn
  • Facebook
  • Instagram
  • Online communities
  • Manage:
  • Comments
  • Direct messages
  • Community engagement
  • Track engagement metrics and maintain reporting dashboards
  • Support ad campaign setup and marketing promotions
  • Ensure consistent brand presence across channels

GoHighLevel CRM & Email Marketing

  • Build and manage workflows inside GoHighLevel (GHL)
  • Create and maintain:
  • Automations
  • Nurture sequences
  • Email campaigns
  • Follow-up workflows
  • Maintain clean CRM records and organized pipeline tracking
  • Ensure lead and customer communication happens on time
  • Support outreach campaigns and funnel execution

Content Creation & Program Support

  • Edit and produce:
  • Short-form videos
  • Marketing clips
  • Social content
  • Use tools such as:
  • Canva
  • Veed
  • Opus Clips
  • Similar editing platforms
  • Organize and format:
  • Guides
  • Scripts
  • Workbooks
  • Program materials
  • Maintain branding consistency across all assets

Program & Membership Operations

  • Organize and maintain digital program materials
  • Track member progress and communication workflows
  • Support onboarding and participant coordination
  • Troubleshoot minor platform and workflow issues
  • Ensure smooth operational execution for memberships and programs

Research, Lead Generation & Digital Support

  • Research Ideal Client Profiles (ICPs)
  • Build prospect lists and outreach databases
  • Support lead generation campaigns and outreach workflows
  • Assist with:
  • Website updates
  • Account setup
  • Reporting
  • Operational research
  • Compile reports and insights for leadership decision-making

Communication & Administrative Coordination

  • Maintain professional written communication with:
  • Leads
  • Clients
  • Participants
  • Internal teams
  • Manage inbox priorities and follow-up communication
  • Ensure shared documentation and workflows remain organized
  • Support operational reliability across the business

Requirements

Core Requirements

  • Experience in:
  • Executive assistance
  • Marketing coordination
  • Operations support
  • Virtual assistance
  • Marketing operations
  • Hands-on experience with:
  • GoHighLevel (GHL)
  • CRM systems
  • Marketing automations
  • Strong proficiency with:
  • Google Workspace
  • Google Sheets
  • Google Calendar
  • Google Drive
  • Experience with:
  • LinkedIn
  • Facebook
  • Instagram
  • Canva
  • Veed
  • Opus Clips
  • Short-form content tools
  • Strong written English communication skills
  • Highly organized with strong multitasking ability
  • Ability to work independently with minimal supervision
  • Comfortable working remotely during PST business hours

Nice to Have

  • Experience supporting:
  • Founders
  • Coaches
  • Entrepreneurial businesses
  • Experience with:
  • Community management
  • Membership programs
  • Marketing automation workflows
  • Funnels
  • Lead nurturing systems
  • Familiarity with:
  • Slack
  • ClickUp
  • Notion
  • Airtable
  • HubSpot

What Makes You a Strong Fit

  • Highly execution-oriented and reliable
  • Naturally create structure and organization
  • Communicate clearly and professionally
  • Proactively solve operational issues
  • Detail-oriented and process-driven
  • Enjoy balancing:
  • Marketing
  • Operations
  • Coordination
  • Content management
  • Thrive in startup-style environments where priorities move quickly

What a Typical Day Looks Like

  • Schedule and publish social media content
  • Manage GoHighLevel workflows and email campaigns
  • Respond to DMs and participant inquiries
  • Coordinate operational and administrative tasks
  • Update CRM pipelines and contact records
  • Edit short-form marketing content
  • Support onboarding and membership communication
  • Conduct lead research and organize outreach data

In short: You help keep marketing systems, CRM workflows, communication, and operational execution running smoothly every day.

What Success Looks Like

  • Consistent and timely content publishing
  • Clean and organized CRM workflows
  • Strong engagement and responsive communication
  • Zero missed follow-ups or workflow gaps
  • Well-maintained digital assets and program materials
  • Reliable, high-quality operational execution

Why This Role Stands Out

  • Work directly with leadership in a high-impact operational role
  • Strong exposure to:
  • Marketing systems
  • Automation
  • CRM workflows
  • Operational coordination
  • Opportunity to grow into:
  • Marketing Operations
  • CRM Management
  • Operations Leadership
  • Marketing Coordination
  • Fast-paced remote environment with strong ownership
  • Exposure to modern marketing and automation systems

Interview Process

  • Initial Screening Call
  • Marketing & Operations Interview
  • Practical Task (Workflow or Content Exercise)
  • Final Interview
  • Offer & Onboarding

Apply Now

If you

  • Love organization and operational execution
  • Enjoy managing marketing systems and workflows
  • Are experienced with GoHighLevel and CRM automation
  • Thrive balancing content, communication, and coordination

this role is a strong fit for you.

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