LinkedIn Ads Specialist

LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)

About the Role

• We’re hiring a LinkedIn Ads Specialist to manage and optimize high-performing LinkedIn advertising campaigns across multiple client accounts.
• You’ll oversee campaign strategy, execution, optimization, and reporting for a portfolio of 10–15 clients — with a clear focus on driving leads, improving CPL, and maximizing ROI .
• If you’re experienced in LinkedIn Campaign Manager, B2B lead generation, and performance optimization , this role is for you.

Responsibilities

Campaign Strategy & Execution

• Plan, build, and manage LinkedIn Ads campaigns across multiple client accounts
• Conduct audience research and targeting strategy development
• Test and optimize ad creatives, formats, and messaging
• Align campaigns with client goals, budgets, and KPIs

Performance Monitoring & Optimization

• Monitor campaigns daily and make data-driven optimizations
• Adjust bids, budgets, targeting, and creatives to improve performance
• Analyze campaign data to identify trends and opportunities
• Continuously improve CPL, ROAS, and lead quality

Reporting & Analytics

• Prepare weekly and monthly performance reports
• Provide clear insights, recommendations, and next steps
• Track key metrics:
• Lead volume and quality
• Cost per lead (CPL)
• Return on ad spend (ROAS)

Client Collaboration & Communication

• Work closely with clients to understand objectives and expectations
• Provide strategic recommendations to improve campaign results
• Communicate performance updates in a clear and professional manner

Continuous Improvement

• Stay updated on LinkedIn Ads features, tools, and best practices
• Test new strategies, formats, and targeting approaches
• Suggest improvements to enhance overall campaign performance

Requirements

• Proven experience managing LinkedIn Ads campaigns
• Strong proficiency with LinkedIn Campaign Manager
• Experience managing multiple accounts or clients simultaneously
• Strong analytical skills with the ability to turn data into insights
• Excellent communication and presentation skills
• High attention to detail and organizational skills
• Comfortable working remote during EST hours

Nice to Have

• 2+ years of experience in digital advertising (LinkedIn Ads preferred)
• Experience with other platforms (Google Ads, Meta Ads, etc.)
• Experience in client-facing roles
• Bachelor’s degree in Marketing, Business, or related field (preferred)

Tools & Tech

• LinkedIn Campaign Manager
• Analytics and reporting tools
• Paid media platforms (as applicable)

Why Join

• Manage and scale LinkedIn Ads campaigns across multiple clients
• Work in a performance-driven, data-focused environment
• Direct impact on lead generation and client growth
• Opportunity to deepen expertise in B2B paid social advertising
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Consistent growth in lead volume and quality
• Improved CPL and ROAS across campaigns
• High client satisfaction and retention
• Timely delivery of reports and campaign updates
• Continuous performance improvements across accounts

Apply Now

If you’re a LinkedIn Ads Specialist who can execute, optimize, and scale high-performing campaigns , we’d love to hear from you.
Apply now and drive measurable results across multiple client accounts.
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