Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. business hours (flexible for launches and reporting cycles)

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems .

This is a hands-on, execution-focused role where you will

• Build and manage automation workflows
• Own lead scoring and segmentation
• Execute and optimize email campaigns
• Align marketing systems with sales outcomes

If you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue , this role is for you.

What You’ll Do

Marketing Automation & Workflows

• Build and optimize:
• Nurture sequences
• Drip campaigns
• Triggered workflows
• Design and implement lead scoring models
• Test and troubleshoot workflow logic to ensure seamless execution

Email Marketing & Campaign Execution

• Design, build, and deploy campaigns using:
• HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo
• A/B test subject lines, copy, CTAs, and send times
• Ensure email templates are:
• Responsive
• On-brand
• Conversion-focused

CRM & Sales Alignment

• Sync automation platforms with:
• Salesforce, HubSpot CRM, or Zoho
• Ensure accurate lead routing and fast handoffs
• Collaborate with sales to improve lead quality
• Track campaign-to-revenue attribution

Data Management & Segmentation

• Maintain clean and organized databases
• Remove duplicates and inactive contacts
• Segment audiences by:
• Persona
• Industry
• Behavior
• Lifecycle stage
• Ensure compliance with:
• GDPR, CAN-SPAM, CCPA

Analytics & Reporting

• Track and analyze:
• Open rates
• CTR
• Conversions
• Revenue impact
• Build dashboards using:
• HubSpot, Marketo, Power BI, or Tableau
• Present insights with clear recommendations

Continuous Optimization

• Monitor performance and improve campaigns
• Test new workflows, targeting, and messaging
• Stay updated on automation tools and best practices
• Recommend system improvements to increase ROI

What Makes You a Great Fit

• Strong balance of technical execution + marketing creativity
• Data-driven with a focus on performance and results
• Highly organized and detail-oriented
• Proactive problem-solver who improves systems continuously
• Comfortable working cross-functionally with marketing and sales

Requirements

• 2+ years experience with marketing automation platforms:
• HubSpot, Marketo, Pardot, ActiveCampaign, or similar
• Hands-on experience with:
• Workflow creation
• Lead scoring
• Email campaigns
• Strong Excel / Google Sheets skills (segmentation, reporting)
• Understanding of email compliance and data privacy
• Ability to work remotely during U.S. business hours

Nice to Have

• Certifications in HubSpot, Marketo, or Pardot
• Experience with multi-touch attribution
• Background in SaaS, e-commerce, or B2B marketing
• Experience with integrations (Zapier, APIs)

Tools & Tech

• HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
• Salesforce / HubSpot CRM / Zoho
• Excel / Google Sheets
• Power BI / Tableau
• Zapier / API integrations

What Success Looks Like

• High-performing automated campaigns
• Strong lead-to-opportunity conversion rates
• Clean, well-segmented marketing database
• Reliable attribution from campaigns to revenue
• Consistent pipeline contribution from marketing automation

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Task (workflow or segmentation exercise)
• Client Interview
• Offer & Background Verification

Apply Now

• If you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth , we’d love to hear from you.
• Apply now and help build scalable, high-performing marketing automation systems