Marketing Automation Specialist

Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours (EST)

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.

This is a hands-on execution role focused on

• content repurposing
• lead generation funnels
• marketing automation
• AI-powered workflows
• Instagram & DM automation
• conversion optimization

You’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.

If you enjoy combining

• content
• automation
• AI tools
• funnels
• lead systems

into scalable marketing workflows — this role is built for you.

What You’ll Own

AI Content Engine & Repurposing

• Turn one piece of raw content into 10+ marketing assets using AI tools
• Batch-create 7 days of content across:
• LinkedIn
• Instagram
• Email
• Short-form content platforms
• Use AI tools such as:
• ChatGPT
• HeyGen
• AI writing and editing tools
• Ensure content supports lead generation and funnel performance — not just engagement
• Maintain consistency in messaging, branding, and publishing workflows

Marketing Automation & Lead Systems

• Build and manage:
• lead capture systems
• CRM pipelines
• automation workflows
• Create and optimize:
• email follow-ups
• SMS nurturing sequences
• AI-driven chat flows
• Build automation systems inside:
• GoHighLevel
• Ensure structured tracking and zero lead leakage across funnels and campaigns

Funnel Building & Conversion Optimization

• Build high-converting:
• landing pages
• lead funnels
• booking flows
• Connect funnels directly to scheduling and CRM systems
• Continuously optimize:
• messaging
• structure
• user flow
• conversion performance
• Run ongoing testing and funnel improvements

Instagram & ManyChat Automation

• Build and manage Instagram DM automation systems using:
• ManyChat
• Set up:
• keyword triggers
• automated responses
• lead capture flows
• Convert engagement into qualified leads through structured automation systems

Video Content Creation

• Create short-form video content including:
• Reels
• Shorts
• clipped content
• Repurpose long-form content into engaging short-form formats
• Support basic editing using tools such as:
• CapCut
• Descript
• similar editing platforms

System Optimization & Efficiency

• Identify repetitive manual workflows and automate them
• Improve systems to increase output while reducing manual effort
• Run weekly optimizations across:
• funnels
• automations
• content systems
• lead workflows

Paid Ads Support

• Launch and manage basic:
• Facebook lead generation campaigns
• Instagram lead campaigns
• Support scaling paid acquisition once organic systems are optimized

What Makes You a Strong Fit

• You think in systems, funnels, and automation
• You’re execution-focused and move quickly
• You understand how content drives lead generation
• You enjoy improving workflows and removing manual work
• You balance:
• creativity
• performance
• operational efficiency
• You are highly organized and process-driven

Requirements (Must-Have)

Experience

• Proven hands-on experience with:
• GoHighLevel
• funnel building
• CRM workflows
• automation systems
• Strong ManyChat experience:
• Instagram automation
• DM workflows
• lead capture systems

Technical & Marketing Skills

• Daily use of AI tools such as:
• ChatGPT
• HeyGen
• Experience building and managing:
• lead generation funnels
• nurture systems
• booking workflows
• Ability to efficiently batch and schedule multi-platform content
• Experience creating or repurposing short-form video content
• Familiarity with automation tools such as:
• Zapier
• Make
• n8n

Nice to Have

• Experience supporting founders, coaches, or online businesses
• Familiarity with:
• paid social campaigns
• lead generation marketing
• conversion optimization
• Experience scaling inbound lead systems
• Understanding of AI workflow optimization and prompt engineering

Tools & Platforms

• GoHighLevel (GHL)
• ManyChat
• ChatGPT
• HeyGen
• Zapier / Make / n8n
• CapCut / Descript
• Facebook & Instagram Ads
• CRM & funnel platforms

What a Typical Day Looks Like

• Build and optimize lead funnels and automation workflows
• Repurpose content into multi-platform assets
• Create and schedule short-form content
• Improve ManyChat and Instagram DM automations
• Launch and monitor lead generation campaigns
• Optimize funnel conversions and automation performance
• Review lead flow, engagement, and campaign performance

In short

You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.

Key Metrics for Success (KPIs)

• Number of qualified leads generated
• Funnel conversion rates
• Booking and opt-in conversion improvements
• Reduction in manual workflows
• Automation reliability and lead tracking accuracy
• Content output consistency and engagement
• Speed and quality of campaign execution

Why This Role Stands Out

• High ownership across content, funnels, and automation
• Work directly with AI-powered marketing systems
• Opportunity to build scalable lead-generation infrastructure
• Exposure to:
• automation
• AI workflows
• CRM systems
• content repurposing
• conversion optimization
• Growth opportunities into:
• Marketing Operations Lead
• Growth Marketing
• Automation Strategy
• Funnel & CRM Management

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you

• enjoy building funnels and automation systems
• know how to turn content into leads
• love AI-powered workflows and operational efficiency
• thrive in execution-focused marketing environments

this is a strong opportunity to step into a high-impact marketing automation and lead generation role.