Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Additional paid acquisition channels

This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling.

Your focus will be on

• Lead generation
• Conversion optimization
• ROAS improvement
• Paid acquisition growth
• Campaign performance

• This is not a passive coordination role.
• You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes.
• If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns, this role is a strong fit.

What You’ll Own

Paid Advertising Strategy & Planning

• Develop and execute paid media strategies aligned with business goals
• Manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Additional acquisition channels
• Conduct:
• Audience research
• Keyword analysis
• Competitor research
• Targeting strategy development
• Forecast budgets, performance expectations, and scaling opportunities
• Identify growth opportunities across paid channels

Campaign Management & Optimization

• Build, launch, and optimize paid campaigns across search, social, display, and remarketing
• Create and test:
• Ad creatives
• Ad copy
• CTAs
• Landing page variations
• Monitor and optimize:
• CTR
• CPC
• CPA
• Conversion rates
• ROAS
• Run structured A/B testing for:
• Creatives
• Audiences
• Landing pages
• Messaging
• Utilize automation features such as:
• Performance Max
• Dynamic Search Ads
• Automated bidding strategies

Analytics, Tracking & Reporting

• Track and analyze campaign performance across platforms
• Use:
• Google Analytics
• Google Tag Manager
• Platform reporting dashboards
• Prepare:
• Weekly reports
• Monthly performance summaries
• Optimization recommendations
• Identify trends, risks, and growth opportunities proactively
• Improve attribution visibility and reporting accuracy

Funnel & Conversion Optimization

• Collaborate with design, content, and marketing teams to improve:
• Landing pages
• Ad messaging
• Conversion flows
• Support funnel optimization initiatives
• Improve lead quality and conversion efficiency
• Recommend improvements to targeting and user journeys

Cross-Team Collaboration

• Work closely with:
• Marketing teams
• Content teams
• Design teams
• Analytics teams
• Ensure paid campaigns align with:
• Brand messaging
• Growth goals
• Revenue objectives
• Stay updated on platform changes, algorithm updates, and new advertising features

What Success Looks Like

• Consistent improvement in:
• ROAS
• CPA
• Conversion rates
• Lead quality
• Paid campaigns scale efficiently while maintaining profitability
• Reporting remains accurate, actionable, and data-driven
• Budgets are managed effectively with strong performance visibility
• Campaign optimization becomes proactive and continuous

What Makes You a Strong Fit

• Strong analytical and performance-marketing mindset
• Comfortable making decisions based on data and metrics
• Strong understanding of paid acquisition funnels
• Highly organized with strong campaign management discipline
• Proactive in identifying optimization opportunities
• Able to manage multiple campaigns and priorities simultaneously
• Comfortable operating independently in remote environments

Required Experience & Skills

Experience

• Proven experience managing:
• Google Ads campaigns
• Meta Ads campaigns
• Performance marketing campaigns
• Strong PPC and paid social experience focused on:
• Lead generation
• Conversion optimization
• ROI improvement

Technical Skills

• Strong understanding of:
• Attribution models
• Conversion tracking
• Funnel optimization
• Campaign scaling
• Hands-on experience with:
• Google Analytics
• Google Tag Manager
• Campaign reporting tools
• Strong analytical and reporting skills

Communication & Execution

• Excellent written and verbal English communication skills
• Strong organizational and project management ability
• Comfortable working during U.S. business hours in a remote environment

Preferred Qualifications

• Experience with:
• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• Remarketing campaigns
• Familiarity with:
• Automation scripts
• Dynamic campaign features
• Landing page optimization
• Funnel strategy
• Experience managing:
• Multiple accounts
• Varied advertising budgets
• Multi-touch attribution systems

Tools & Platforms

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Paid media reporting platforms

What a Typical Day Looks Like

• Review paid campaign dashboards and performance metrics
• Optimize budgets, bids, audiences, and ad creatives
• Launch and test new campaigns or audience segments
• Analyze conversion data and identify performance trends
• Coordinate with creative and marketing teams on campaign assets
• Prepare reports and optimization recommendations
• Continuously improve campaign efficiency and ROI

In short: You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels.

Key Metrics for Success (KPIs)

• Improved ROAS and campaign profitability
• Lower CPA and improved conversion efficiency
• Growth in qualified leads and conversions
• Effective budget utilization and scaling
• Accurate reporting and actionable insights
• Consistent optimization and campaign improvement

Why This Role Stands Out

• Direct ownership of paid acquisition performance
• Strong impact on revenue and lead generation
• Opportunity to scale campaigns across multiple platforms
• Data-driven, performance-focused environment
• High autonomy and ownership
• Opportunity to grow into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Strategist
• Digital Growth Manager

Interview Process

• Initial Screening Call
• Recruiter Interview
• Practical Assessment / Campaign Review
• Client Interview
• Offer & Onboarding

Apply Now

If you

• Enjoy scaling and optimizing paid campaigns
• Think in performance metrics and ROI
• Love testing, experimentation, and data-driven marketing
• Want direct ownership of growth and acquisition

this is a strong opportunity to drive measurable impact through paid digital marketing.