Performance Marketing Specialist

Performance Marketing Specialist (Paid Ads, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)

About the Role

• We’re hiring a Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and other platforms .
• This is a hands-on role where you’ll manage the full funnel — from campaign setup to optimization and scaling — with a clear focus on driving leads, sales, and ROI .
• If you’re both analytical and creative , and know how to improve CPA, ROAS, and conversion rates , this role is for you.

Responsibilities

Campaign Strategy & Execution

• Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms
• Plan and execute campaigns for lead generation, sales, and brand awareness
• Create and test ad creatives, targeting, and messaging
• Collaborate with content and creative teams for consistent campaign execution

Optimization & Growth

• Monitor campaign performance daily and identify optimization opportunities
• Run structured A/B tests across creatives, audiences, and landing pages
• Optimize budgets, bids, and targeting to improve ROI and efficiency
• Stay updated on platform changes and best practices

Analytics & Reporting

• Track key metrics: CTR, CPC, CPL, CPA, ROAS, Conversion Rate
• Use Google Analytics, Tag Manager, and ad platforms for performance analysis
• Build reports with actionable insights and recommendations
• Use data to refine overall paid media strategy

Collaboration & Strategy Alignment

• Work with marketing and sales teams to align campaigns with business goals
• Contribute to integrated strategies across paid, organic, and content marketing
• Provide data-backed feedback on creatives and messaging

Requirements

• 3+ years of experience managing paid marketing campaigns (Google Ads, Meta, LinkedIn)
• Proven track record of improving ROAS, reducing CPA, and scaling campaigns
• Strong understanding of PPC, attribution models, and conversion tracking
• Experience with:
• Google Analytics
• Google Tag Manager
• Strong analytical, communication, and project management skills
• Comfortable working remote during U.S. time zones

Nice to Have

• Experience with lead generation and e-commerce campaigns
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo)
• Experience with funnel marketing and audience segmentation
• Google Ads or Meta Ads certifications
• Experience managing multiple accounts or ad portfolios

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• CRM tools (HubSpot, Salesforce, Marketo)

Why Join

• Own and scale paid marketing campaigns across multiple platforms
• Direct impact on growth, revenue, and marketing performance
• Work in a data-driven, performance-focused environment
• Opportunity to test, experiment, and optimize at scale
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Improved CTR, CPA, and ROAS across campaigns
• Consistent growth in leads and conversions
• Efficient use of marketing budgets
• Strong reporting and data-driven decision-making
• Continuous campaign optimization and scaling

Apply Now

• If you’re a Performance Marketing Specialist who can execute, optimize, and scale paid campaigns , we’d love to hear from you.
• Apply now and drive measurable growth through high-performing digital campaigns.