Senior Media Buyer (Meta Ads Specialist)

Working Hours: EST (U.S. Hours)

Position Type: Full-Time

About the Role

• We’re hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid acquisition across Facebook and Instagram.
• This is not a campaign setup role .
• You will own performance end-to-end — from creative direction to scaling campaigns — across multiple accounts.
• If you understand that creative + data = performance , and you’re confident managing serious ad spend, this role is built for you.

About the Company

Our client is a fast-growing, performance-driven marketing agency focused on scaling service-based businesses.

• Remote-first team
• Fast execution environment
• Results over process
• High ownership, high accountability

This is a place for operators who move fast, test aggressively, and care about outcomes.

What You’ll Own

Campaign Ownership & Scaling

• Build, launch, and scale campaigns using:
• Meta Ads Manager
• Own Facebook & Instagram ads from idea → execution → scale
• Manage and optimize key metrics:
• CPL
• CPA
• ROAS
• Handle budgets ranging from $10K to $250K+ per month

Creative Strategy (This Is Critical)

• Develop high-converting ad angles and concepts
• Write ad copy that actually converts
• Lead creative production:
• Static ads
• UGC videos
• Video scripts
• Use AI tools like ChatGPT for ideation and speed
• Brief designers and video editors with clear direction

Testing & Optimization

• Continuously test:
• Audiences
• Creatives
• Offers
• Identify winning combinations and scale fast
• Analyze performance daily and optimize aggressively

Performance Analysis

• Deep-dive into campaign data
• Translate metrics into actionable decisions
• Improve performance consistently across accounts

Cross-Team Collaboration

• Align campaigns with revenue goals
• Work with internal teams on funnel performance
• Own outcomes — not just execution

What Success Looks Like

• Consistent improvement in CPL, CPA, and ROAS
• Fast campaign launches and scaling
• New winning creatives tested regularly
• Measurable revenue growth across accounts

Must-Have Requirements (Non-Negotiable)

• 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing $10K+/month ad spend
• Experience managing multiple accounts (5+) simultaneously
• Strong expertise in:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking & conversion optimization
• Ability to analyze data deeply and make decisions fast
• Strong copywriting skills (ads that convert, not just sound good)

What Separates Top Candidates

• Experience managing $100K–$250K+ monthly budgets
• Strong understanding of full-funnel strategy
• Hands-on experience with:
• UGC workflows
• Video ad production
• Use of AI tools for creative and optimization
• Familiarity with:
• GoHighLevel
• Close CRM

What a Typical Day Looks Like

• Review campaign performance across accounts
• Launch new creatives and test variations
• Optimize budgets, targeting, and bids
• Analyze data and identify scaling opportunities
• Brief creative team on new angles
• Align campaigns with revenue goals

In short

You are responsible for turning ad spend into revenue at scale.

Key Metrics (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Creative testing velocity
• Campaign scalability and growth

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

• If you’re a performance-driven Media Buyer who understands how to scale Meta ads using both data and creative , this role gives you full ownership and real impact.
• Apply now and own performance, not just campaigns.