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Social Media Manager

Pavago ยท Remote, Colombia

Content Creation / PublishingManager LevelRemoteQuick applyfull-time9 days ago

About The Role

๐Ÿ“ฑ Social Media Manager (Organic Growth, Community Engagement & Content Strategy) โ€“ Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours
๐Ÿš€ About the Role
Weโ€™re hiring a creative and engagement-focused Social Media Manager to lead organic growth, content execution, and community engagement across:

  • YouTube
  • Instagram
  • Facebook
  • TikTok
  • LinkedIn

This is not a passive posting role.

You will

  • drive engagement and conversations
  • build and manage online communities
  • own day-to-day content execution
  • shape and maintain brand voice
  • increase organic reach and audience interaction

Youโ€™ll work closely with content, marketing, and leadership teams to ensure content is distributed effectively and audiences remain actively engaged.

If you know how to turn content into

  • conversations
  • engagement
  • community growth
  • organic visibility
  • this role is a strong fit.
  • ๐Ÿ”ฅ What Youโ€™ll Own

Content Publishing & Scheduling

  • Publish and schedule content across:
  • Instagram
  • TikTok
  • YouTube
  • Facebook
  • LinkedIn
  • Optimize:
  • posting times
  • formats
  • captions
  • platform-specific delivery
  • Maintain and manage structured weekly and monthly content calendars
  • Ensure consistent posting cadence across all channels

Community Management (High Priority)

  • Respond to comments, DMs, and audience interactions across platforms
  • Maintain fast engagement response times, especially during the first hour after posting
  • Build meaningful audience interaction and conversations
  • Increase:
  • engagement
  • comments
  • shares
  • community activity
  • Proactively engage with audiences instead of reacting passively

Brand Voice & Copywriting

  • Write engaging, platform-specific captions and copy
  • Maintain a brand tone that is:
  • sharp
  • conversational
  • witty
  • engaging
  • informative when needed
  • Adapt messaging and communication style based on audience behavior and platform trends

Organic Growth & Engagement Strategy

  • Improve:
  • follower growth
  • audience activity
  • reach
  • engagement rates
  • Identify opportunities to:
  • spark conversations
  • improve shareability
  • increase organic visibility
  • Monitor content performance and continuously refine strategy
  • Stay updated on:
  • platform algorithm changes
  • content trends
  • viral content formats

Content Calendar & Execution Discipline

  • Plan and maintain:
  • weekly posting schedules
  • campaign calendars
  • launch coordination
  • Ensure content deadlines and publishing schedules are consistently met
  • Align content execution with broader marketing and brand goals

๐Ÿ’ป Must-Have Requirements

Experience

  • Proven experience as a:
  • Social Media Manager
  • Community Manager
  • Organic Growth Specialist
  • Experience managing multiple social media platforms simultaneously
  • Strong organic growth and engagement experience

Core Skills

  • Strong copywriting and caption-writing skills
  • Experience with:
  • community engagement
  • audience interaction
  • content scheduling
  • social media analytics
  • Strong understanding of:
  • platform algorithms
  • viral content patterns
  • engagement optimization
  • Familiarity with tools such as:
  • Meta Business Suite
  • Buffer
  • Hootsuite
  • Later
  • Sprout Social
  • or similar scheduling/analytics platforms
  • Ability to work in fast-paced, real-time environments

โญ Nice to Have

  • Experience working with:
  • content creators
  • media brands
  • SaaS companies
  • consumer brands
  • Experience growing accounts organically at scale
  • Understanding of:
  • short-form video trends
  • audience psychology
  • creator-led growth
  • Basic experience with:
  • Canva
  • video editing tools
  • social media reporting dashboards

๐Ÿง  What Makes You a Strong Fit

  • You focus on engagement โ€” not just posting
  • You naturally create conversations online
  • You are:
  • creative
  • witty
  • proactive
  • fast-moving
  • You enjoy interacting with audiences daily
  • You understand internet culture and platform behavior
  • You balance speed, creativity, and consistency well
  • You take ownership of audience growth and engagement quality

๐Ÿ“… What a Typical Day Looks Like

  • Publish and schedule content across social platforms
  • Monitor posts and respond to comments and DMs
  • Engage actively during high-traffic posting windows
  • Write and refine captions and post copy
  • Update content calendars and posting schedules
  • Review engagement and audience metrics
  • Identify opportunities to improve organic growth and engagement

In short

  • You turn content into active, engaged communities while growing brand visibility organically.
  • ๐Ÿ“Š Key Metrics for Success (KPIs)
  • Consistent and timely content publishing
  • Growth in:
  • engagement
  • comments
  • shares
  • followers
  • Fast response times to audience interactions
  • Increased organic reach and audience activity
  • Strong community engagement quality
  • Improved content performance across platforms

๐ŸŒŸ Why This Role Stands Out

  • High ownership over brand voice and audience engagement
  • Direct impact on community growth and visibility
  • Creative freedom within structured marketing execution
  • Opportunity to shape audience perception and online presence
  • Exposure to multi-platform growth strategy
  • Remote flexibility with U.S.-aligned collaboration
  • Growth opportunities into:
  • Senior Social Media Manager
  • Community Lead
  • Content Strategist
  • Growth Marketing roles

๐Ÿงช Interview Process

  • Initial Phone Screen
  • Video Interview
  • Practical Task (1-week content calendar + sample captions/posts)
  • Client Interview
  • Offer & Background Verification

๐Ÿ‘‰ Apply Now

If you

  • love engaging with audiences
  • understand organic social growth
  • know how to turn content into conversations
  • enjoy building online communities

this role is a strong fit for you.

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