Sales Development Representative

We are looking for a highly driven and results-oriented Sales Development Representative (SDR) to join our Business Development team. The ideal candidate must demonstrate a proven track record in outbound prospecting, cold outreach, lead generation, and meeting booking within a B2B environment. This role is heavily focused on outbound activities and requires strong communication skills, persistence, structured follow-up, and the ability to generate qualified opportunities through proactive engagement.

Key Responsibilities

• Conduct high-volume outbound prospecting activities through cold calls, cold emails, LinkedIn outreach, and other lead generation channels.
• Identify and engage potential prospects across target accounts and industries.
• Generate qualified meetings and sales opportunities for the Business Development and Sales teams.
• Qualify leads based on business needs, decision-making structure, budget, and potential fit.
• Move qualified prospects effectively through the early stages of the sales lifecycle.
• Maintain accurate CRM records, activity tracking, pipeline updates, and reporting discipline.
• Collaborate closely with Business Development and Sales leadership to align outreach strategies and target accounts.
• Utilize modern prospecting and outreach tools to maximize engagement and pipeline generation efficiency.

Required Qualifications

• Proven experience in outbound sales development, lead generation, or B2B prospecting.
• Strong track record in cold calling, cold emailing, and outbound engagement.
• Demonstrated ability to generate qualified meetings and sales opportunities consistently.
• Experience using outbound prospecting tools such as Apollo.io, Lusha, LinkedIn Sales Navigator, or similar platforms.
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, and Zoho CRM.
• Strong organizational skills and ability to maintain accurate reporting and pipeline management.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a fast-paced, target-driven environment.
• Fluent in Chinese
• Fluent in English
• Availability to travel within China

Preferred Skills

• Experience in SaaS, technology, enterprise sales, or B2B services environments.
• Understanding of sales qualification methodologies and pipeline management.
• Experience engaging enterprise-level stakeholders and decision-makers.
• Self-motivated, proactive, and highly disciplined approach to outreach activities.

Key Success Metrics

• Outbound activity volume (calls, emails, LinkedIn outreach)
• Meetings booked
• Qualified opportunities generated
• Pipeline contribution
• CRM reporting accuracy and consistency
• Conversion rate from outreach to qualified opportunity