Remote Junior SEO Strategist - India

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

Responsibilities & Tasks

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• Assist the SEO team in utilizing software tools to compile performance data and insights on client websites.
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• Help Senior Strategists compile audits and regular performance reports.
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• Conduct keyword research, map content opportunities, and perform on-page optimization tasks.
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• Leverage an understanding of Google Analytics
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• Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
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• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
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• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
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• Be a versatile team player who can tackle various projects and collaborate with all teams.
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• Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

Qualifications

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• 1-2 years or more of experience in an SEO-focused role, preferably in an agency setting
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• A foundational understanding of SEO principles
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• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
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• Understanding of technical SEO concepts
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• Strong project management and organization skills, ability to prioritize and manage multiple projects
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• Basic understanding of Google Suite
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• Intermediate knowledge of HTML, Javascript and CSS as they impact search performance
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• Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
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• The ability to meet scheduled and proposed deadlines.
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• Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
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• Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.