Community Philanthropy Manager, Direct Response

Reports to: Vice President of Community Philanthropy

Classification: Exempt Full Time

• Union Role? Yes
• Starting Salary Range: $74,880- $83,200

Summary

This role is responsible for providing direction and operational support for The Trevor Project’s annual integrated direct/digital fundraising campaign strategy as well as serving as the point of contact for the organization’s fundraising agency/vendor(s) of record. You will have primary responsibility for the implementation of all integrated direct/digital fundraising plans and have oversight and project management responsibility for all direct & digital appeals. You’ll work closely with the Individual Philanthropy, Development Operations, and the Marketing, Communications & Content Teams - ensuring alignment with organizational messages, supporting donor data management, and executing complex fundraising campaigns.

Roles and Responsibilities

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Be responsible for managing all aspects of Community Philanthropy’s integrated fundraising campaigns, to include direct mail, email appeals, advertising, search engine marketing, mobile fundraising, and social media fundraising

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Create effective segmentation strategies that employ integrated direct/digital best practices and improve donor participation and engagement

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Leads the project management (through Asana) of integrated direct/digital fundraising campaigns to produce cultivation, solicitation, and stewardship pieces including direct mail pieces, letters, emails, web, and other media pieces

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Manage projects with vendors including direct marketing agency, printers, mail house, merge purge, etc.

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Demonstrate fair, ethical, and equitable business practices

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Learn eagerly, share knowledge appropriately, and improve continuously

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Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines

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Work, communicate, and collaborate effectively with others

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Demonstrate attention to detail and accuracy in all work

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Demonstrate a commitment to fostering and maintaining an environment of diversity, inclusion, and belonging

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Other relevant duties and responsibilities as assigned

Minimum Qualifications

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• Previous direct response marketing experience at an agency, nonprofit, or higher education institution. At least 3-5 years experience in this area.
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• You have deep knowledge of both the art and science of direct response marketing and a proven track record as a fundraiser with individual gifts.
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Proficiency in

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Proficiency in

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• Direct marketing best practices including A/B testing; developing solid fundraising tests and controls and writing and editing fundraising appeals, for digital and print.
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• Prior experience using digital tools including email marketing and SMS/mobile giving platforms
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• Analytical with a high level of confidence working with data and developing data segmentation
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• Familiarity with using the Google platform including Google Docs, Sheets, and Presentations.
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• Keen understanding of the importance of data in direct marketing. Comfortable and swift with using Google Sheets and Microsoft Excel.
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• You have a strong facility with fundraising software (Salesforce preferred) and a broad understanding of donor acquisition, retention, digital giving, and moves management.
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• You have used and can develop HTML/emails and SMS messages in various platforms such as MailChimp and texting platforms.
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• Proficiency in spoken and written English