Marketing/Brand Executive

Job Title: Marketing/Brand Executive – Blue Tokai Location: Bangalore and Mumbai Experience: 1-2 years in F&B/Retail Marketing or Activations at an Agency *This is primarily a field role. The candidate should be willing to do café recces and on-ground activation. Key Responsibilities- Primary Brand Compliance & Consistency: Ensure all regional activities uphold the brand’s central visual and communication guidelines. Regional Recce: Identify and develop local café marketing strategy that is aligned with the national brand strategy, tailored to local tastes and trends. Local Store Marketing (LSM): Partner with store teams and vendors to roll out hyperlocal marketing initiatives that drive footfall and sales. Campaign Activation and Reporting: Drive end-to-end execution of promotional campaigns, seasonal activations, new store launches. Conduct relevant reporting for campaigns. Secondary Digital & social media: Work with cross functional teams to collect content for regional presence on digital platforms. Partnerships & Collaborations: Identify and execute local tie-ups with brands, events, colleges, and communities to increase brand visibility and engagement. Qualifications- Graduates with 1-2 year of marketing/BTL activation experience (F&B/retail/agency) Strong understanding of local market dynamics and customer behavior. Proven ability to manage multiple projects and drive activation campaigns on ground. Knowledge of offline marketing, community outreach, and event activations. Excellent communication and negotiation skills. Business-minded with an audience-first approach - You speak in numbers, impact, and scale Bonus: worked with a robust marketing agency or built campaigns from scratch