Digital Marketing Specialist (with B2B experience)

Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies.

At Viseven, our rapidly growing team boasts over 700 highly skilled professionals, including experts in development, design, business analysis, project management, delivery, sales, marketing, and customer success.

With a global footprint in more than 30 countries across the US, LATAM, Europe, and APAC, and physical offices in Ukraine, Poland, Estonia, India, and the US, we are well-positioned to serve our diverse clientele.

Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.

Responsibilities

Regional GTM & Campaign Execution

• Plan and execute regional marketing initiatives aligned to regional pipeline targets and ICP segments
• Lead GTM execution for product launches and campaigns in the assigned region independently
• Identify regional market trends and translate them into actionable marketing proposals
• Collaborate directly with regional account directors and sales teams on deal acceleration

Pipeline & Revenue Contribution

• Identify late-stage opportunities in the regional pipeline and propose concrete marketing support to accelerate closing
• Document marketing's role in closed-won deals — originated, accelerated, or influenced — with clear timeline and touchpoint evidence
• Own closed-won story documentation for the assigned region: minimum 2–3 per half-year with marketing fingerprint clearly established

ABM & Account-Based Initiatives

• Execute ABM campaigns for strategic regional accounts with personalized touchpoints across the buyer journey
• Move ABM initiatives from planning to visible pipeline outcomes independently
• Flag event leads moving toward close immediately as priority pipeline stories

Events & Field Marketing

• Lead regional event planning and execution
• Manage logistics, content alignment, and post-event follow-up with sales

Reporting & Intelligence

• Track and report on regional marketing performance connected to pipeline and revenue — not vanity metrics
• Provide competitive and market intelligence specific to the assigned region
• Maintain attribution data for regional marketing activity in CRM

Requirements

• 2+ years in B2B marketing with regional or field marketing responsibility
• Fluent English
• Demonstrated experience working directly with sales teams on pipeline acceleration
• Exposure to ABM execution, event marketing, or account-level campaign work
• Life Sciences, SaaS, or complex solutions background preferred
• Ownership mentality: drives regional marketing outcomes from brief to result without supervision
• Commercial awareness: connects regional marketing activity to pipeline contribution and closed revenue
• Cross-functional collaboration: works independently with Sales, PMM, and global marketing teams
• Strategic thinking: identifies regional gaps and opportunities before being directed
• Proactive communication: flags risks early, proposes solutions, updates stakeholders without prompting