Marketing Head

# Marketing Head
> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-20
**Workplace:** on_site
**Department:** Weekday's Client via platform
## Description
**This role is for one of the Weekday's clients**
Min Experience: 7+ years

Location: Bangalore

JobType: full-time

We are looking for an experienced **Head of Marketing** to lead and scale a high-impact marketing function for a rapidly growing, membership-led retail business. This is a strategic leadership role focused on driving customer acquisition, retention, loyalty, and brand growth across both offline and digital channels.

The ideal candidate combines deep expertise in **growth marketing**, strong **offline retail marketing** experience, and a data-driven approach to digital and CRM marketing. You will work closely with senior leadership to build scalable marketing strategies that drive business growth while creating a trusted and recognizable consumer brand.

## Requirements

### Key Responsibilities

• Own the end-to-end marketing strategy across growth, offline marketing, digital channels, CRM, loyalty programs, and brand initiatives.
• Drive customer acquisition, engagement, retention, and repeat purchases across physical retail locations and digital platforms.
• Develop and scale membership and loyalty programs, including customer value propositions, promotional campaigns, and retention strategies.
• Lead offline and shopper marketing initiatives tailored to regional and mass-market consumer segments.
• Manage digital performance marketing, CRM campaigns, customer lifecycle marketing, and marketing automation initiatives.
• Develop creative, high-impact marketing campaigns that increase brand awareness, customer engagement, and business growth.
• Create compelling messaging and communication strategies that resonate with mass-market consumers.
• Collaborate closely with Product, Analytics, Operations, Category Management, and Leadership teams to execute integrated growth initiatives.
• Build, mentor, and lead a high-performing marketing organization across digital, CRM, offline marketing, and brand functions.
• Monitor campaign performance, customer behavior, and marketing KPIs to continuously optimize marketing effectiveness.
• Drive experimentation, A/B testing, and data-driven decision-making across all marketing channels.
• Manage marketing budgets, agency relationships, and external partners to maximize return on investment.

### Required Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 7–12 years of experience in marketing within retail, FMCG, consumer internet, D2C, or other consumer-focused industries.
• Strong experience in **Growth Marketing** and **Offline Marketing**.
• Proven expertise in at least two of the following areas:
• Offline/Shopper Marketing
• Digital & CRM Marketing
• Brand Marketing
• Strong understanding of customer acquisition funnels, retention strategies, and performance marketing.
• Experience building and scaling loyalty or membership programs.
• Strong analytical mindset with experience measuring marketing performance through key business metrics.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.

### Must-Have Skills

• Growth Marketing
• Offline Marketing
• Customer Acquisition
• Customer Retention
• CRM Marketing
• Loyalty & Membership Programs
• Marketing Strategy
• Performance Marketing
• Campaign Management

### Good-to-Have Skills

• B2C Marketing
• Brand Marketing
• Retail Marketing
• FMCG
• Consumer Internet
• Digital Marketing
• Marketing Analytics
• Shopper Marketing
• Marketing Automation
• Team Leadership

## Apply
[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/467E3A995F/apply)
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