Assistant Manager, Supply Partnerships, Ultra

Designation: Assistant Manager, Supply Partnerships Office Location: Gurgaon Position Description: We are looking for a performance marketing professional to drive publisher acquisition and manage strategic publisher partnerships while scaling mobile user acquisition campaigns across CPI/CPA models. The role will focus on campaign optimization, traffic quality, and leveraging attribution platforms and data-driven insights to deliver profitable and compliant growth. Primary Responsibilities: Publisher Hunting and Sourcing: Actively identify, negotiate with, and onboard premium publishers, direct media sources, and app developers to run high-volume CPI and CPA campaigns. Portfolio and Campaign Management: Oversee and scale a diverse portfolio of Mobile User Acquisition campaigns across multiple performance models (CPI, CPT, CPFT, CPR). Publisher Handling and Account Management: Serve as the primary point of contact for premium partners, managing daily operations, optimization requests, and running routine performance reviews to deepen strategic tie-ups. Campaign Optimization and ROI: Analyze mobile performance data against client KPIs to optimize conversion funnels, managing budgets, P&L, and reporting to deliver a profitable CPA. Quality Assurance and Fraud Prevention: Execute strict traffic validation protocols. Monitor sub-publisher performance to eliminate fraudulent traffic, ensure compliance, and maintain high brand-safety standards. Market Intelligence: Stay abreast of technical shifts (such as privacy changes and attribution updates), operational trends, and emerging opportunities within the programmatic and performance marketing ecosystem. Required Skills: Experience: Minimum 2–4 years of core experience in Mobile Performance Marketing, Mobile Media Buying, or Publisher Management (CPI, CPT, CPFT, CPR models). Tool and Platform Expertise: Hands-on experience with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, Kochava) and standard media buying/tracking tools. Analytical and Quality-Driven: Strong capability in analyzing traffic data, validating publisher reports, identifying performance anomalies, and managing reconciliation processes. Compliance Minded: Solid understanding of traffic compliance, anti-fraud frameworks, and the contractual/legal nuances of managing digital publishers. Work Environment Details: About Affle: Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi. Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others. For more details, please visit: : <www.affle.com> About Ultra Access deals, coupons, and walled gardens based user acquisition on a single platform to offer bottom-funnel optimization across multiple inventory sources. For more details, please visit: <https://www.ultraplatform.io/>