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Principal Product Manager

ActiveCampaign · United States

Software DevelopmentLeadQuick applyfull-time11 days ago

About The Role

On a typical day, you might

  • Build and mature the Context Layer by defining the structured intelligence architecture that gives Active Intelligence a deep understanding of each customer's goals, brand, and audience behavior .
  • Architect the Deep Reasoning Agent using frontier model capabilities (extended thinking, multi-step research) to deliver deep analytical insights that make static reporting obsolete .
  • Connect the product flywheel to ensure a continuous loop where richer context drives more powerful reasoning, fueling deeper user engagement .
  • Design robust evaluation frameworks , golden sets, and quality rubrics to rigorously grade agent outputs and establish the bar for true "marketing-grade intelligence" .
  • Operate as a technically credible builder , prototyping directly with frontier models and testing prompt architectures as a peer to our applied AI and ML engineers .
  • Collaborate cross-functionally across data/ML teams, the agent platform, and the broader product organization to move people and align goals without relying on positional authority .
  • Drive continuous improvement in model behavior and data structures, balancing technical elegance with ultimate customer value .

The ideal candidate will bring

  • Significant product management experience with a track record of building and scaling AI/ML-powered products in production, moving far beyond mere proofs of concept .
  • Direct production experience with frontier AI models and agentic architectures, knowing firsthand what fails in production versus what works in a demo .
  • A proven technical foundation in shaping data platforms, context systems, or structured intelligence layers, with the ability to engage deeply on system architecture and data models .
  • An eval-driven quality mindset , having successfully designed evaluation frameworks and feedback loops that separate "demo-ware" from highly reliable production intelligence .
  • First-principles thinking and a history of defining new product categories in highly ambiguous domains where no playbook exists .
  • An ownership mentality driven by founder-level autonomy—someone who builds prototypes, identifies gaps, and ships end-to-end solutions without waiting for permission .
  • Prior experience in Marketing Technology (MarTech) or customer engagement platforms, bringing deeply formed opinions about what marketers actually need .

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