Retention Manager

Job Type: Full-Time

About Uproot Clean

Uproot Clean is a fast-growing consumer products company with more than 5 million customers using our products. Our products are sold through DTC, Amazon, and major retailers including Walmart, Target, and Petco, with distribution across more than 10,000 retail doors nationwide. Uproot has also been featured on QVC, Good Morning America, Fox, and other major media platforms.

We build products that genuinely solve problems for pet owners while operating with high standards across every part of the business. We are building a company focused on long-term excellence, meaningful impact, and significant opportunity for highly capable people who want to help shape what comes next.

Role Intro

We are looking for a Retention Manager to help turn email and SMS into an even stronger growth engine for Uproot Clean.

This role owns key parts of the retention program across campaigns, flows, segmentation, QA, testing, reporting, and optimization. You will work closely with the Director of Retention, but this is not a “wait for instructions” role. We are looking for someone who brings ideas, thinks critically about customer behavior, understands ecommerce retention from a revenue-first perspective, and continuously improves the systems behind the work.

The right person is part operator, part lifecycle strategist, part direct-response thinker, and part systems builder.

WHAT YOU’LL OWN

EMAIL & SMS EXECUTION

• Run day-to-day campaign and flow execution across email and SMS
• Build and maintain the retention calendar in lockstep with promotions, launches, and seasonal moments
• Build, QA, and deploy sends end to end, including audiences, links, UTMs, tracking, scheduling, and final checks
• Keep campaigns, flows, and reporting infrastructure operationally clean as the program scales

LIFECYCLE, SEGMENTATION & FLOW LOGIC

• Build and maintain flows with clear logic, reliable triggers, and clean conditional paths
• Design segments based on real customer behavior, lifecycle stage, purchase history, and engagement
• Understand the underlying data well enough to know whether a trigger, segment, or conditional split is working as intended
• Identify opportunities to improve customer journeys, reduce overlap, and increase revenue impact

TESTING & PERFORMANCE ANALYSIS

• Build and execute a continuous testing roadmap across messaging, offers, creative, segments, send times, flow steps, and customer journey logic
• Design tests with clear hypotheses, success criteria, and enough rigor to distinguish real signal from noise
• Pull, reconcile, and interpret performance data across relevant systems
• Translate results into clear recommendations and documented learnings the team can compound on

DIRECT RESPONSE & CREATIVE JUDGMENT

• Review copy and creative with a sharp conversion-focused eye
• Understand hooks, angles, objections, urgency, positioning, and customer psychology
• Improve AI-generated or draft copy into stronger final work
• Brief copy and creative partners clearly with the context they need to do great work

PROJECT MANAGEMENT & CROSS-FUNCTIONAL COORDINATION

• Track campaigns through planning, build, review, QA, and launch
• Anticipate bottlenecks and unblock them quickly
• Keep stakeholders aligned on timelines, priorities, changes, and decisions
• Stay plugged into acquisition, landing pages, offers, customer feedback, and the broader purchase journey so retention strategy reflects the full customer experience

AI-FORWARD WORKFLOW

• Use AI daily as a force multiplier for thinking, execution, analysis, and workflow improvement
• Build prompt chains, structured outputs, lightweight automations, and repeatable systems that reduce manual work
• Critically evaluate AI outputs instead of accepting them at face value
• Continuously expand your AI toolkit and bring useful new approaches to the team

WHAT SUCCESS LOOKS LIKE

• Email and SMS campaigns ship consistently on time with high QA standards
• The retention calendar is organized, reliable, and connected to broader marketing priorities
• Flows are clean, logical, measurable, and continuously improving
• Testing becomes more strategic, more rigorous, and more useful to the business
• Reporting is trusted, actionable, and tied to real business outcomes
• Core KPIs improve across revenue per send, click-through rate, conversion, list-driven revenue, deliverability health, and flow performance
• The Director of Retention gains more leverage because you increase both execution capacity and thinking capacity

Requirements

Must Have

• 3+ years of hands-on experience managing email and SMS programs in an ecommerce or DTC environment
• Strong understanding of lifecycle marketing, flow logic, segmentation, and customer behavior
• Demonstrated experience with A/B testing, including a clear point of view on test design, interpretation, and when results are meaningful
• Deep working knowledge of a major email/SMS platform
• Comfort working with numbers, pulling data from multiple sources, and turning performance into actionable conclusions
• Working understanding of deliverability, list hygiene, suppression management, TCPA, CAN-SPAM, and platform compliance
• Daily demonstrated use of AI beyond basic chat usage, including structured prompts, custom workflows, analysis, or lightweight automation
• Strong editorial judgment and direct-response instincts
• Excellent project management and organizational habits
• Clear written and verbal communication
• High ownership, strong follow-through, and the ability to manage high output without sacrificing quality
• Comfort operating in a fast-paced environment where priorities shift and the bar is high

Nice to Have

• Klaviyo experience
• Shopify experience
• Background in a subscription-driven DTC business
• Experience in pet, CPG, supplements, wellness, consumables, or other performance-driven consumer categories

Who This Role Is Not For

This role is not for someone who needs constant direction, external pressure, or highly structured management to do excellent work.

It is also not for someone who only wants to maintain an existing program, ship tasks, or follow generic best practices. We are looking for someone who thinks, tests, improves, and takes ownership.

This role is likely not a fit for someone who

• Needs to be pushed to maintain high standards
• Struggles to troubleshoot independently
• Prioritizes aesthetics or activity over measurable business impact
• Is uncomfortable with accountability, iteration, and direct feedback
• Wants a highly predictable or low-intensity environment

Work Requirements

• ⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST
• 💻 Workspace: Fixed, professional setup (not digital nomad)
• 📊 Output: Daily briefs and feedback loops (high consistency required)

Benefits & Compensation

• Competitive base salary + performance-based bonus structure
• Fully remote - work from anywhere in the US, Canada, or Europe
• Paid time off
• Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
• Fully covered medical insurance, including health, dental, and vision. (US-based employees)
• Ownership & autonomy - trusted to build and execute strategy
• Professional development - opportunities to learn and grow with the business

• Ready to Apply?
• If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.