Paid Media Buyer

Job Type: Full-Time

About the role

We're hiring a Paid Media Buyer to live inside our ad accounts across Meta, Google, AppLovin, NewsBreak, Pinterest, native (Taboola / Outbrain), and other platforms as we expand. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale.

This is a performance ownership role. You won’t be creating assets yourself, but you’ll work closely with creative teams to understand why ads win, identify performance patterns, and turn data into better creative decisions.

Ideal Background

The strongest candidates for this role have scaled DTC/ecommerce brands through Meta-first performance marketing environments where they owned significant spend, testing, optimization, and business outcomes.

You likely come from a high-growth consumer brand or performance marketing agency where you managed multiple direct-response ecommerce accounts and had direct responsibility for profitable scale.

Strong signals

• Managed $750K–$1M+ monthly paid media spend
• Deep Meta Ads expertise as the primary growth channel
• Scaled DTC/ecommerce products through paid acquisition
• Owned budget allocation, testing strategy, and performance decisions
• Experience working closely with creative teams to turn data into winning ads

What you'll do

Daily / Weekly Cadence

• Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
• Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
• Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
• On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
• Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.

Strategic Ownership

• Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into.
• Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.
• Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.
• Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
• Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

Tools you'll use

• Native ad platforms: Meta Ads Manager, Google Ads, AppLovin, NewsBreak, Pinterest Ads, Taboola/Outbrain
• Analytics: GA4, Northbeam, Hex, BigQuery, Shopify backend
• Planning and reporting: Notion, ClickUp, Sheets/Excel

• Equivalents are fine. We care about the muscle, not the brand of the tool.
• What we're looking for

• 3+ years buying paid media at meaningful scale ($750K–$1M+ monthly preferred), with hands-on Meta and Google experience as the foundation
• Meta-first paid acquisition expertise: Deep Meta Ads expertise with strong Google Ads experience.
• Experience scaling DTC/ecommerce brands through paid acquisition
• Experience operating in direct-response environments where spend efficiency and creative performance drive growth
• Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact
• Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving
• Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs
• A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser
• Deep curiosity around performance: constantly asks why something worked or failed, identifies patterns, and turns insights into action.
• Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders
• Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it
• Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls

Nice to have

• Mobile UA experience
• AppLovin / NewsBreak / Pinterest / native experience
• MMM/incrementality testing
• Server-side tracking setup experience
• Shopify/ecommerce analytics depth

Work Requirements

• ⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST
• 💻 Workspace: Fixed, professional setup (not digital nomad)
• 📊 Output: Daily briefs and feedback loops (high consistency required)

Benefits & Compensation

• Competitive base salary + performance-based bonus structure
• Fully remote - work from anywhere in the US, Canada, or Europe
• Paid time off
• Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
• Fully covered medical insurance, including health, dental, and vision. (US-based employees)
• Ownership & autonomy - trusted to build and execute strategy
• Professional development - opportunities to learn and grow with the business

• Ready to Apply?
• If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.