Head of Marketing

Join Workwize, a rapidly growing company that has built the first version of its marketing function. As the Head of Marketing, you will own the entire marketing strategy, team, and execution across demand generation, product marketing, and brand. You will design a system where these three engines fuel each other and put Workwize on a clear path to 3x demand generation within 12 months. You will work in a dynamic, diverse, and global team with flexible work options and a centrally located headquarters in Amsterdam.

• Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand.
• Build a demand gen growth model the business can trust: a defensible view of where each channel can go, the leading indicators behind it, and the attribution to know what's actually working.
• Put Workwize on a clear, evidenced path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new-logo revenue in 2027.
• Owns the number. Treats demand gen targets as a personal revenue commitment
• Communicates with clarity. Sales, Product, and leadership always know the plan, the numbers, and what's changing before it changes
• Makes growth predictable. Builds the attribution and reporting to know why the number moved, and can explain every month up, down, or flat with evidence
• Leads through leaders, executes when speed demands it. Builds the function around strong pillar leads in demand gen, product marketing, and brand, and manages through them, but personally runs any pillar that isn't yet led rather than letting it wait for a hire. Never too senior to write the brief, run the launch, or fix the campaign when it's the fastest path
• Puts the right people in the right seats. Analytically assesses talent, designs the org around strengths, and makes fast, evidence-based calls on team development and ownership
• Creates cohesion. Takes a set of strong individual players and turns them into one connected team with shared goals, clear ownership, and a working rhythm
• Has done this exact ride. Has personally led marketing through the scale-up phase to €50M+ ARR with proven results not as a passenger on an established brand or a large inherited team, but as the leader who built it
• Ships fast. Implements obvious wins immediately while building the longer-term strategy in parallel
• Works with Sales and Product, not in isolation. Knows inbound only counts when it converts to Stage 2 pipeline
• Demand gen native, full-funnel fluent. Deepest expertise is in demand generation: has personally built the channel mix, attribution, and growth model at scale-up stage. Equally fluent in product marketing and brand: has hired and led those functions and understands they are what make demand gen convert and compound, not support acts
• Decides on data. Changes direction based on what the numbers show, not on habit or opinion