Senior Director of Performance Marketing

Join Oviva, a leading digital health company, as the Senior Director of Performance Marketing. In this role, you will lead our paid marketing efforts, focusing on key markets, particularly Germany. You will shape and drive Oviva's performance marketing strategy across various channels, optimize for lead volume and cost-efficiency, and manage a talented team. This is an exciting opportunity to unlock sustainable growth and make a significant impact in the digital health industry.

• Lead and shape Oviva’s performance marketing strategy across paid channels, optimizing for lead volume and cost-efficiency.
• Forecast lead volumes, CPL, and allocate budget effectively using market and internal insights, while scaling and diversifying the channel mix.
• Build and coach a high-performing team, creating a culture of ownership, curiosity, strong data foundation, and evidence-based thinking.
• A strategic thinker with a proven track record in performance marketing, including demonstrated experience in a leadership role
• Proven experience driving measurable growth through Meta, Google, and other paid channels
• Experienced in performance-led lead generation, including full-funnel tracking, optimisation, and decisions based on market & internal insights
• Strong in forecasting, budgeting, testing, and analytics—comfortable with tools like GA4, Salesforce, and Sheets
• A solid understanding of lead generation mechanics and conversion journeys, with the ability to collaborate closely with Product to improve land-to-lead performance
• Fluent in German and English
• Natural leader and team-builder who thrives in cross-functional environments
• Ambitious and motivated with a desire to grow into VP or Chief Marketing Officer-level responsibilities
• Background in high-growth tech, health, or regulated industries
• Experience managing 8-figure paid media budgets
• Understanding of CRO, media mix, and attribution modelling