Founding GTM @Verso (backed by Hexa)

Join Verso, an AI-native consumer research platform, as the Founding GTM. In this 360 role, you will build and own the go-to-market strategy, including outbound, inbound, and events. You will work directly with the founders and have the opportunity to shape the growth function as the team expands.

• Construire et gérer le mouvement de sortie de l'entreprise, y compris la création de listes de comptes cibles, de séquences, d'outils et de messages.
• Posséder le côté demande, y compris le contenu, le référencement, le site Web, les aimants à prospects et le nurturing.
• Intégrer l'IA dans l'ensemble de l'entonnoir, y compris l'automatisation, l'enrichissement, la séquençation et le système de croissance.
• You have 4+ years of experience in GTM, with experience building and running a full-funnel growth motion yourself.
• You know enterprise plays. You have marketed or sold into long, multi-stakeholder cycles, run account-based motions into named accounts, and you understand how a Head of Insights or a CMO actually buys.
• You are hands-on and comfortable with no playbook. You would rather build the machine than manage one someone else built.
• You use AI and automation to move faster, experiment more, and operate like a much larger team
• You are data-driven. You decide what to scale from what the funnel tells you, not from what feels good.
• Coming from the insights or research world is a plus, not a requirement. What matters is that you have built enterprise pipeline before.
• You are fluent in French and English.

### This role is for you if

• You want to build a growth engine from the first inputs and own every channel, not inherit one.
• You are frustrated by how slow and expensive research still is, and you want to take something genuinely different to market.
• You like doing the work yourself, across every channel rather than one.

### This role is not for you if

• You specialise in one channel and want to stay in it.
• You need a team and a budget in place before you can perform.
• You see AI as an incremental feature rather than a real shift in how research gets done.

### What makes this role unusual

• You work directly with the founders, Lydia in particular, and alongside the sales hire, with a clean split: you create pipeline, they close it.
• You take a differentiated product to a market that has mostly not seen it yet, in a category being defined right now.
• You build the growth motion your way and see it work fast, because the loop from a study to a closed pilot is short