About The Role

Join our team as a Senior CRM Tech Manager, where you will leverage your deep technical expertise in Braze to drive campaign excellence and personalization at scale. You will integrate AI tools into CRM workflows, manage transactional systems, and design systematic A/B and multivariate tests to optimize engagement and drive customer lifetime value. Enjoy the flexibility of working from home, along with other benefits and the opportunity to take on significant responsibility and contribute your ideas in an open and collaborative environment.

Deep technical experience in Braze, going beyond campaign execution into its advanced technical capabilities.
Moving the organization away from manual segment-building toward fully automated, individually relevant communication.
Integrating AI tools into CRM workflows to increase efficiency, relevance, and personalization depth across all touchpoints.
Platform and know how to unlock its advanced capabilities beyond standard
Analysis
Usage
Paced, app-based B2C environment
Experience: 4+ years in CRM and Marketing Automation, ideally in a fast-
Technical Stack: Solid understanding of HTML/CSS and Liquid templating
SQL: You are comfortable writing SQL for data extraction, segmentation, and
Data Mindset: You don't just build - you measure, iterate, and optimize based
AI-Affinity: You have a proven track record of integrating AI tools into
Communication: Fluent in English
Braze: Hands-on Braze expertise is a must - you are technically fluent in the
On clear KPIs
Marketing workflows to drive personalization and automation efficiency

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