Senior CRM & Automation Manager

Join our team as a Senior CRM & Automation Manager, where you will take full ownership of our weekly campaigns and ad-hoc promotions. You will leverage Braze, data, and AI to create highly personalized user communication. Your responsibilities will include end-to-end execution of ad-hoc communication, technical ownership of Braze, implementing AI-driven workflows, designing and running A/B tests, and managing our transactional systems. This is a remote position with various benefits, including MILES goodies and the opportunity to take on significant responsibility and contribute your ideas.

• Verantwortung für die Durchführung und Optimierung von wöchentlichen Kampagnen und Ad-hoc-Promotionen, einschließlich der Nutzung von Braze, Daten und KI zur Personalisierung.
• Technische Verantwortung als Power-User für Braze, einschließlich der Nutzung von Liquid-Logik und der Maximierung des Potenzials neuer Kanäle.
• Implementierung von KI-gesteuerten Workflows zur Automatisierung und Skalierung der Benutzerpersonalisierung, einschließlich der Durchführung von A/B-Tests zur Optimierung des Benutzerengagements.
• Communication: You are fluent in English (German is a strong plus)
• Technical Skills: You have a working knowledge of SQL for data extraction and segmentation. You have a solid understanding of HTML/CSS and Liquid logic
• Experience: You bring 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment
• AI-Affinity: You have a proven interest in AI tools and know how to integrate them into marketing workflows to increase personalization efficiency
• Data Mindset: You love data and testing. You don’t just "send" campaigns; you analyze, iterate, and optimize based on clear KPIs