Director of Global Marketing Operations
Snowflake · Menlo Park, CA, United States
About The Role
Join Snowflake as the Director of Global Marketing Operations, where you will lead the global strategy, platforms, and teams that power a modern, scalable, AI-forward marketing organization. You will be responsible for scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions. This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth. You will lead and develop a high-performing global organization and partner closely with Marketing, Sales, Finance, IT, and external agencies to ensure Snowflake’s demand engine is efficient, compliant, and built to scale.
- Lead and develop a high-performing global Marketing Operations team, ensuring efficient and compliant demand generation.
- Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools operate as an integrated ecosystem.
- Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement.
- Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
- Are highly fluent in translating complex data into clear insights that drive executive decision-making
- Workato
- ZoomInfo and other best-in-class data providers
- Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
- Clay
- Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams
- Salesforce Sales Cloud administration, reporting & dashboarding
- Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
- Snowflake
- Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments
- Outreach sales engagement administration
- Demandbase
- Possess proficiency and familiarity with the following systems:
- LeanData lead routing
- Marketo marketing automation
- Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization
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