Cafe General Manager
JOE COFFEE · HQ Offices - New York, NY 10016
About The Role
Description
CAFE GENERAL MANAGER
The Cafe General Manager is responsible for leading the overall performance of their cafe while upholding Joe Coffee Company’s core values: Curiosity, Craft, Commitment, and Community. The GM drives operational excellence, financial performance, and team development while cultivating a welcoming and inspiring cafe environment.
This role requires a strong and spirited leader who is humble, hardworking, and passionate about problem-solving. Successful GMs are deeply committed to the work of enlightened hospitality, approaching leadership with openness, compassion, and a progressive mindset.
The GM reports to the District Manager and oversees the cafe’s daily operations, team leadership, and business performance.
KEY RESPONSIBILITIES
Business Performance & Financial Management
- Achieve cafe performance metrics including revenue, labor management, and operational targets
- Manage cafe profitability through responsible expense management and revenue growth
- Review operational and financial reports to identify trends, opportunities, and areas for improvement
- Implement strategies that improve efficiency, productivity, and guest experience
- Ensure accurate cash handling and adherence to company financial procedures
Hospitality & Guest Experience
- Cultivate a welcoming and vibrant cafe environment centered around coffee craft and community
- Model exceptional hospitality in every guest interaction
- Maintain high standards of beverage quality, service consistency, and cafe presentation
- Address guest feedback and resolve concerns with professionalism and care
Team Leadership & Development
- Recruit, hire, onboard, and retain a high-performing cafe team
- Provide ongoing coaching, feedback, and professional development for team members
- Foster a culture of accountability, collaboration, and inclusion
- Partner with the store’s Coffee Educators to support staff training on coffee knowledge, product quality, and craft standards
- Inspire team members to deliver outstanding hospitality and take pride in their work
Scheduling & Labor Management
- Create and maintain staff schedules that meet the operational needs of the cafe while managing labor budgets
- Ensure appropriate staffing levels during peak and non-peak hours
- Monitor labor trends and adjust schedules to support business performance
Operations & Administrative Responsibilities
- Maintain cleanliness and organization of the cafe and all equipment
- Coordinate and schedule routine equipment maintenance and repairs
- Manage relationships with vendors and service providers
- Complete and submit operational summaries and reports to leadership and cross-functional teams
- Actively participate in manager meetings, leadership discussions, and company initiatives
COMPENSATION
- Salary: $66,600 - $70,000 annually
- Quarterly bonus potential based on cafe performance and company metrics
BENEFITS & PERKS
At Joe Coffee, we care deeply about the well-being, growth, and happiness of our team. We offer a benefits package designed to support employees both at work and beyond.
Health & Wellness
- Medical, Dental, and Vision Insurance – Available after six months of employment
- Beyond Med Access – Support for elective procedures not tied to medical plan eligibility
- Pre-Tax Commuter Benefits – Save on eligible transit and commuting expenses
- Employee Assistance Program (EAP) – Confidential support for mental health, legal, financial, and personal needs
Financial Support
- 401(k) Retirement Plan – Opportunity to save for the future with employer match
- Bonuses & Incentives, including:
- Employee referral bonuses
- Team-based recognition programs
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