PPC Specialist - Liven

Hi! We are Liven. We develop a global ecosystem of products that help people gain self-observability and steer away from negative thoughts, patterns, and behaviors on their personal journey.

Inside our ecosystem

• Self-discovery companion — an app that helps 2.5M users build a deeper relationship with themselves. It’s a space for self-exploration through AI coaching, mood trackers, sound practices, and bite-sized learning.
• Online Coaching — sessions with certified experts to navigate complex life situations.
• Supplements — for physical recovery and bodily support.

Liven is a company for the curious. We are driven by curiosity — an inner need to ask questions, dig deeper, and never stop in the face of the unknown. We are passionate about creating products and solutions that truly help. Our entire culture of experimentation exists to find better ways to support and guide people on their self-discovery journey.

We are looking for a PPC Specialist at Liven. In this role, you will build and grow our paid acquisition engine in Google Ads — running Search, Demand Gen, Performance Max, and Display campaigns to bring relevant users to our products at the right cost.

🎯 HOW WILL YOU MAKE AN IMPACT?

• Set up and manage Google Ads campaigns across Search, Demand Gen, Performance Max, and Display — owning the full cycle from launch to optimization
• Hit performance targets by optimizing bids, budgets, audiences, creatives, and keyword strategies to improve CAC, ROAS, and ROI
• Run structured A/B tests — across ad copy, creatives, landing pages, and campaign types — and turn results into clear, data-backed decisions
• Track and report on key metrics (LTV, CAC, ROAS, ROI) to keep the team aligned and surface opportunities for growth
• Collaborate with the marketing team to align Google Ads activity with broader acquisition strategy and funnel goals

🧩 WHAT MAKES YOU A PERFECT FIT?

• Practical experience with Google Ads — you've set up and managed campaigns in at least one of: Search, Performance Max, Demand Gen, or Display
• Solid analytical skills — you're comfortable pulling numbers, reading performance data, and making decisions based on what you see, not gut feel
• Comfortable using AI tools in your day-to-day work — whether for ad copy generation, keyword research, performance analysis, or speeding up repetitive tasks
• Structured and detail-oriented — you keep campaigns organized, catch errors before they cost money, and follow through on what you start
• Curious and growth-minded — you actively test new hypotheses, stay on top of Google Ads updates, and want to keep getting better
• A team player who communicates clearly and takes ownership of their results
• Intermediate+ level of English

🌱 EVEN BETTER IF YOU

• Have experience running campaigns for Tier-1 markets, especially the US
• Have worked with mobile app or subscription-based products (bonus if in the health&fitness, wellness, or lifestyle niches)
• Are familiar with analytics and attribution tools — GA4, Firebase, AppsFlyer, Adjust, or similar

💪🏻WHAT WILL YOU ENJOY MOST ABOUT BEING AT LIVEN?

• Culture of Curiosity: a place for explorers who embrace the unknown and achieve stellar results even when there’s no playbook.
• Growth through Impact: your professional evolution is directly tied to the value you bring to the product and the business.
• Global Impact: develop a product that supports the mental well-being of millions of users worldwide every day.
• Trust and Ownership: the freedom to act, coupled with high responsibility for the outcome.
• Expert Community: access to professional clubs, specialized training, a knowledge base, and a library for your continuous learning.
• Space for Focus: autonomous offices in Kyiv and Warsaw with breakfasts, lunches, lounge areas, walking pads, and massage chairs.
• Sports Community: a running club, yoga, boxing, rock climbing, and functional training to keep you energized.
• Medical Insurance and a stable social package.
• Well-being Program: We care about the mental health of our team as much as we care about our users.
• Support during the war: we provide conditions for stable work and contribute to Ukraine's recovery together.

Still on Day 1: A Constant Expedition

We’ve reached a scale we’re proud of, but inside, we keep the "Day 1" spirit — constantly asking questions, testing hypotheses, and adapting to new contexts. If you are driven by new challenges and want to empower the team with your vision, let’s connect.

Fuel your curiosity at Liven 🔎

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