About The Role

I.M.P.’s Digital and Social Media Manager is responsible for maintaining a high-quality social
media presence and overseeing the implementation of digital ad campaigns across all brands
while developing and growing I.M.P.’s overall digital strategy, vision, and voice. This position
reports to the I.M.P. Marketing Director and the Associate Director of Concert Marketing.

Conceive, compile, and schedule fun, engaging, and compelling content for Instagram, Facebook, X, TikTok, Discord, YouTube, and additional outlets
Coordinate, schedule, and monitor paid digital advertising campaigns including display and social media ads
Schedule posts for concert announcements/updates, venue info, special promotions, and other company initiatives
Performance tracking and weekly reporting on ad campaigns, website traffic, and other digital marketing efforts
Use Google Analytics and other tools to inform advertising decisions and measure efficacy of digital campaigns
Monitor social media for comments, questions, and issues, and respond to DMs/ inquiries accordingly
Monitor and update venue presence on Google, Yelp, etc.
Research and implement the most current digital advertising and social media trends and keep up to date with new developments
Track stats, engagement, account growth, etc, of social media accounts
Compile proof of performance as needed for show settlement purposes and partner/sponsorship collateral
Coordinate and execute online Artist Activations (i.e. Instagram Takeover) and develop new activation options
Manage viral street team and Night Reporters in conjunction with Grassroots Marketing Manager
Attend and participate in weekly marketing and brainstorm
Cover concerts and other events as needed

Minimum 2 years experience managing social media accounts and creating compelling content for brand-building, advertising, or business purposes
Experience buying, optimizing, and tracking various forms of digital advertising
Ability to remain exceptionally organized while handling multiple projects for multiple shows at multiple venues
Experience with Ticketmaster, Hive, Prism, Meta Business Manager, Apple products,
Google Workspace, Excel, as well as writing/copywriting skills a plus
A strong and confident communicator, both verbally and written
Self-motivated, with a strong interest in music and the music business
Availability on nights and weekends as needed to cover shows
Reliable transportation and/or ability to travel to various venues as needed

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Digital and Social Media Manager