Channel Proposition, Specialist (Assistant Manager)

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About the Role Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly. Roles and Responsibilities: Proposition Strategy & Development Define and evolve segment strategies and customer proposition For example "UHNW, HNW, ECM, MCV, New HKers, Pre-Retiree, Silvery etc" across channel to drive business goal Translate customer needs, market trends, and business strategy into viable insurance offerings Define value propositions, target segments, and positioning among PD channels Customer & Market Insights Analyse customer behaviour, needs, and pain using internal and external research and data analytics Monitor market trends, digital innovations, and competitor offerings Identify new opportunities for product innovation and differentiation Proposition Delivery & Execution Act as SME, manage the proposition launch plans that establish rollout timelines, implement marketing strategies to promote product Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth Translate propositions into go-to-market plans Performance Management Monitor of key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP. ATS, conversion etc) Identify improvement opportunities and implement optimisation marketing strategies Support financial forecasting and portfolio management Minimum Job Requirements: University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required Mature, creative and business minded with excellent marketing skills Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors Good timeline management skill Strong communication and writing skills in both Chinese and English is a must Ability to handle multi-task in a fast-paced work environment and prioritize work assignments Insurance product knowledge would be an advantage Others: You are required to obtain the relevant license(s) if your job involves regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we’ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA