Head of Marketing

• Mission at Rwazi
• Rwazi is a product-driven AI data intelligence company operating at the intersection of zero-party consumer data, enterprise SaaS, and decision systems.
• The Head of Marketing owns the complete marketing function — positioning, product marketing, demand generation, brand authority, revenue enablement, and market intelligence.
• Because Rwazi is product-led, this role ensures product capabilities translate into revenue clarity, market differentiation, and scalable pipeline growth.
• The Head of Marketing builds and governs the system that turns product intelligence into market dominance.
• The Director of Product Marketing reports into this role.

YOU WILL BE IN CHARGE OF

• Defining Rwazi’s market narrative and category positioning
• Owning the end-to-end go-to-market system
• Driving measurable pipeline contribution
• Building a repeatable product launch engine
• Governing sales enablement and revenue alignment
• Establishing Rwazi as a trusted authority in AI-driven consumer intelligence

This is a system-building leadership role, not a campaign management function.

KEY RESPONSIBILITIES

MARKETING SYSTEM OWNERSHIP

• Architect the full marketing operating system (strategy → backlog → execution → metrics)
• Ensure marketing outputs are structured, scalable, and measurable
• Build a disciplined marketing planning cadence aligned to revenue goals

PRODUCT MARKETING LEADERSHIP

• Oversee the Director of Product Marketing
• Ensure product launches are structured, repeatable, and revenue-aligned
• Maintain messaging clarity across feature releases and platform evolution
• Translate technical capabilities into buyer-centric narratives

POSITIONING & CATEGORY STRATEGY

• Define and refine Rwazi’s positioning within AI data intelligence
• Establish defensible differentiation against competitors
• Shape category narratives that elevate Rwazi beyond feature-level comparison

DEMAND GENERATION & PIPELINE IMPACT

• Design pipeline generation strategies aligned with enterprise sales cycles
• Define marketing-sourced and marketing-influenced revenue targets
• Optimize channel mix (content, outbound enablement, partnerships, thought leadership)

SALES ENABLEMENT & REVENUE ALIGNMENT

• Ensure Sales and Customer Success are consistently trained and equipped
• Align messaging, collateral, and objection handling frameworks
• Push back on reactive requests that do not align with structured priorities

MARKET INTELLIGENCE & FEEDBACK LOOPS

• Own win/loss analysis, competitive intelligence, and customer insights
• Feed structured intelligence back into Product and Executive strategy
• Identify expansion and positioning opportunities

BRAND AUTHORITY & THOUGHT LEADERSHIP

• Establish Rwazi as a category authority through structured content programs
• Govern enterprise-grade collateral, case studies, and narrative consistency
• Ensure all public-facing outputs reinforce product credibility

ROLE IMPACT

Strong performance in this role results in

• Clear and defensible market positioning
• Structured, repeatable product launches
• Measurable pipeline contribution
• Higher win rates through messaging precision
• Stronger executive alignment between Product, Sales, and Marketing

This role determines whether Rwazi is perceived as a feature vendor or a category-defining AI platform.

WHAT THIS ROLE IS NOT

• This is not a social media management role
• This is not a purely creative brand function
• This is not disconnected from revenue accountability
• This is not reactive campaign execution

This role requires strategic discipline, structured execution, and commercial impact.

QUALIFICATIONS AND PROFILE

We are looking for individuals who demonstrate

• 8–12+ years in B2B SaaS marketing, ideally in AI, data, or technical platforms
• Proven ownership of full marketing functions or senior marketing leadership
• Deep experience in product marketing and complex GTM environments
• Strong technical fluency — able to understand SaaS architectures and data systems
• Clear revenue accountability mindset
• Ability to manage and scale high-performing marketing teams

Candidates may come from high-growth B2B SaaS companies ($20M–$100M ARR range) where marketing directly influenced enterprise revenue growth.

CULTURAL FIT

We value leaders who

• Operate with structured thinking and execution discipline
• Are commercially sharp and revenue-oriented
• Can challenge Product and Sales constructively
• Prefer systems over one-off creativity
• Build durable, scalable marketing engines

This role is suited for marketing leaders who want to build a category-defining narrative in an AI-native company.

HOW CANDIDATES ARE EVALUATED

Candidates are evaluated based on

• Their ability to define clear positioning in complex markets
• Their structured GTM thinking
• Evidence of measurable pipeline impact
• Their ability to translate technical products into compelling narratives
• Their ability to build repeatable marketing systems, not just campaigns

We prioritize demonstrated commercial impact and system-building capability over resumes alone.

SUMMARY

• The Head of Marketing owns how Rwazi is understood, differentiated, and adopted in the market.
• This role ensures that Rwazi’s technical depth translates into strategic clarity, commercial traction, and long-term category leadership.