SDR (Sales Development Representative)

Reporting to: Sales Director

ROLE OVERVIEW

• The SDR qualifies enterprise demand and builds high-quality opportunity flow.
• This role ensures pipeline quality before Account Executive engagement.
• This is structured demand qualification, not mass outreach.

CORE MANDATE

The SDR is accountable for

• Identifying qualified enterprise demand
• Conducting structured discovery
• Filtering high-quality opportunities
• Maintaining clean pipeline hygiene

POSSIBLE FOCUS AREAS

• CPG demand qualification
• Telecom demand qualification
• Enterprise (other verticals) qualification

ROLE IMPACT

• Higher close rates
• Reduced sales cycle friction
• Stronger pipeline predictability
• Improved AE productivity