Community Growth Manager

Reporting to: VP of Community

ROLE OVERVIEW

• Rwazi’s Community function represents the human layer of the company — contributors, mappers, and platform participants across global markets.
• The Community Growth Manager owns measurable network expansion.
• This role scales user acquisition, accelerates activation, and increases network density across priority geographies.
• Community growth is treated as infrastructure — not marketing.
• The Community Growth Manager builds a predictable, compounding human network.

CORE MANDATE

The Community Growth Manager is accountable for

• Scaling contributor and user acquisition
• Increasing activation velocity (sign-up → first participation)
• Expanding network density in key markets
• Improving referral-driven growth loops
• Strengthening repeat participation

This role owns the growth mechanics of the human network.

KEY RESPONSIBILITIES

USER ACQUISITION & EXPANSION

• Design and execute multi-channel contributor acquisition strategies
• Identify high-density geographic clusters
• Optimize cost-per-active-user
• Test and scale growth channels systematically

ACTIVATION VELOCITY

• Reduce time-to-first-submission
• Optimize onboarding flows
• Improve conversion from interest → active participation
• Identify and remove friction in early journey stages

NETWORK DENSITY & COVERAGE

• Increase active contributors per city
• Balance growth across underserved regions
• Maintain supply resilience across markets

REFERRAL & ORGANIC GROWTH SYSTEMS

• Design referral programs tied to measurable expansion
• Track referral conversion rates
• Strengthen peer-driven network growth

GROWTH ANALYTICS & OPTIMIZATION

• Track acquisition, activation, and retention metrics
• Run experiments to improve conversion rates
• Provide structured reporting to VP of Community

ROLE IMPACT

Strong performance results in

• Faster log fulfillment due to stronger network density
• Lower acquisition cost per active user
• Higher activation conversion rates
• Stronger organic growth
• Increased supply resilience

This role directly influences execution speed and ecosystem strength.

WHAT THIS ROLE IS NOT

• Not community moderation
• Not delivery operations
• Not reactive messaging
• Not event management

This role requires structured growth discipline.

QUALIFICATIONS AND PROFILE

We are looking for individuals who demonstrate

• 4–8+ years in growth, marketplace scaling, or community expansion
• Experience building distributed user networks
• Strong analytical ability with funnel metrics
• Comfort running structured experiments
• Bias toward action and iteration
• Experience operating in multi-geography environments

Candidates may come from gig platforms, marketplace startups, creator ecosystems, or growth-driven SaaS environments.

CULTURAL FIT

We value operators who

• Think in funnels and density, not vanity metrics
• Care about measurable outcomes
• Move quickly and iterate
• Build systems that compound
• Operate with ownership and accountability

HOW CANDIDATES ARE EVALUATED

Candidates are evaluated based on

• Growth metrics achieved in prior roles
• Activation and retention improvements driven
• Ability to design scalable acquisition systems
• Analytical rigor behind growth decisions
• Structured experimentation discipline

SUMMARY

• The Community Growth Manager scales Rwazi’s human network by driving acquisition, activation, and expansion across markets.
• This role ensures the Community layer grows predictably, efficiently, and sustainably as the company scales.