B2B Graphic Designer

• Working Hours: EST (U.S. Hours)
• Engagement: Full-Time | Independent Contractor

About the Role

We’re hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics .

This role is focused on creating high-converting static ad creatives for cold audiences across

• LinkedIn
• Meta (Facebook/Instagram)
• Google Display

• You’ll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions .
• If you understand that design = performance + psychology + testing, this role is built for you.

What You’ll Own

1. Performance Ad Creative Design

• Design high-converting B2B ad creatives for:
• LinkedIn Ads
• Google Display Network
• Meta Ads Manager
• Translate messaging into clear, scroll-stopping visuals
• Create multiple variations for:
• Headlines
• Layouts
• CTAs
• Design assets in multiple sizes/formats

1. Creative Strategy & Testing

• Turn ICP insights into creative direction
• Understand B2B buyer psychology
• Design with:
• Attention hierarchy
• Clarity of message
• Strong CTA placement
• Support A/B testing across creatives
• Iterate based on performance data

1. Collaboration with Marketing & Growth

• Work closely with marketing and demand gen teams
• Align creatives with:
• Campaign goals
• Messaging frameworks
• Funnel stages
• Contribute ideas during campaign brainstorming
• Improve creatives based on performance feedback

1. Scalable Creative Production

• Manage multiple projects and deadlines
• Build reusable:
• Templates
• Creative systems
• Asset libraries
• Ensure consistent brand quality across campaigns
• Improve speed and efficiency of creative production

1. AI-Enhanced Design Workflow

• Use tools like:
• Midjourney
• Adobe Firefly
• ChatGPT
• Accelerate:
• Ideation
• Concept creation
• Creative iteration

What Makes You a Strong Fit

• You design for clicks and conversions , not just visuals
• You understand B2B audiences and cold traffic behavior
• You think in:
• Messaging
• Hierarchy
• Performance
• You enjoy testing and improving creatives over time
• You can translate strategy into design

Must-Have Requirements

• 3+ years designing B2B ad creatives
• Strong portfolio showing:
• LinkedIn ads
• Meta ads
• Display creatives
• Expert in:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• OR Canva
• Strong understanding of:
• Conversion-focused design
• Visual hierarchy
• CTA placement
• Experience using AI tools for creative workflows

Nice to Have

• Experience with:
• Performance marketing teams
• Demand generation campaigns
• Understanding of:
• CTR
• CPC
• Conversion rates
• Motion graphics / animation experience
• SaaS, tech, or B2B marketing background
• Familiarity with:
• ClickUp
• Asana
• Notion

What a Typical Day Looks Like

• Review campaign briefs and messaging
• Design multiple ad variations
• Collaborate with marketing on creative direction
• Iterate creatives based on performance
• Organize and update asset libraries
• Prepare creatives for launch across platforms

In short

You turn strategy → creatives → performance outcomes.

Key Metrics (KPIs)

• Creative-driven CTR improvement
• Conversion rate impact from design
• Performance of A/B tested creatives
• Speed and volume of creative output
• Alignment with campaign goals

Why This Role Stands Out

• Direct impact on marketing performance and revenue
• Work closely with growth and demand gen teams
• High ownership of creative output
• Opportunity to test and iterate constantly
• AI-integrated creative workflow

Interview Process

• Initial Screening (Pavago)
• Portfolio & Creative Review
• Client Interview
• Final Interview

Apply Now

If you’re a designer who

• Thinks in performance, not just aesthetics
• Understands B2B marketing psychology
• Loves testing and improving creatives

This role is a strong fit.