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Cold Email Specialist

Pavago Β· Remote, United States

RemoteQuick applyfull-time1 day ago

About The Role

πŸš€ Cold Email Specialist (Deliverability + Client Success + Campaign Operations)

Full-Time Remote | Flexible Hours with U.S. Client Overlap

πŸ’Ό About the Role

We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.

This is not a passive account management role.

You will be directly responsible for

  • cold email campaign performance,
  • inbox placement,
  • deliverability troubleshooting,
  • campaign optimization,
  • client communication,
  • and retention.

You’ll work closely with

  • the founder,
  • outreach team,
  • developers,
  • and operations

to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.

If you understand cold email beyond basic outreach β€” including

  • infrastructure,
  • warm-up,
  • deliverability,
  • copy performance,
  • inbox health,
  • and campaign optimization β€”
  • this role is a strong fit.
  • πŸ”₯ What You’ll Own

Client Campaign Ownership

  • Act as the primary point of contact for 20–30 active clients
  • Lead client check-ins and performance conversations
  • Manage client expectations and campaign updates
  • Build strong long-term client relationships
  • Proactively identify risks and prevent churn before issues escalate

Cold Email Campaign Performance

  • Diagnose and optimize underperforming campaigns
  • Troubleshoot:
  • deliverability issues
  • inbox placement problems
  • domain health
  • spam issues
  • list quality concerns
  • low reply rates
  • Review and optimize:
  • subject lines
  • messaging
  • sequencing
  • personalization
  • Quality-check campaigns before launch
  • Continuously improve campaign performance and outcomes

Deliverability & Infrastructure

  • Manage and optimize:
  • warm-up systems
  • inbox reputation
  • sending domains
  • DNS setup
  • SPF / DKIM / DMARC
  • Understand how inbox placement impacts results
  • Troubleshoot technical campaign issues independently when possible
  • Collaborate with technical teams on infrastructure and automation improvements

Copywriting & Messaging Optimization

  • Personally write and refine cold email copy
  • Improve:
  • open rates
  • reply rates
  • positive response rates
  • Test and iterate messaging based on campaign data
  • Balance personalization with scalability

Processes, SOPs & Scaling Operations

  • Build and improve delivery documentation and playbooks
  • Maintain organized workflows and campaign tracking
  • Track:
  • SLAs
  • client health
  • campaign metrics
  • operational performance
  • Help create scalable systems as the company grows

Cross-Functional Collaboration

  • Work closely with:
  • developers
  • infrastructure teams
  • outreach specialists
  • leadership
  • Coordinate campaign execution and troubleshooting
  • Report directly to the founder on:
  • campaign performance
  • client risks
  • retention concerns
  • operational improvements

βœ… Required Experience & Skills

  • Experience inside:
  • cold email agencies
  • lead generation companies
  • outbound sales environments
  • startup operations
  • Strong hands-on expertise in:
  • cold email strategy
  • deliverability
  • inbox placement
  • warm-up systems
  • outbound infrastructure
  • Strong copywriting ability for outbound campaigns
  • Experience troubleshooting:
  • spam issues
  • domain reputation
  • low-performing campaigns
  • Technical understanding of:
  • APIs
  • automations
  • workflows
  • outbound systems
  • Daily practical use of:
  • AI tools
  • ChatGPT
  • Claude
  • automation workflows
  • Strong communication and client management skills
  • Comfortable operating independently in fast-moving environments

⭐ Nice-to-Have Experience

  • Experience with:
  • Instantly
  • Smartlead
  • Clay
  • Apollo
  • Lemlist
  • Outreach
  • HubSpot
  • Familiarity with:
  • Zapier
  • Make
  • webhooks
  • automation systems
  • Experience scaling outbound systems for startups or agencies
  • Background in SaaS or lead generation environments

🧠 What Makes You a Strong Fit

  • You take ownership instead of waiting for instructions
  • You thrive in startup environments where systems evolve quickly
  • You focus on execution, results, and performance
  • You understand that deliverability is just as important as copy
  • You communicate confidently with founders and executives
  • You can troubleshoot both technical and operational campaign issues
  • You care deeply about client outcomes and retention

πŸ“… What a Typical Day Looks Like

  • Review campaign performance dashboards and inbox health
  • Troubleshoot deliverability or reply-rate issues
  • Optimize copy, targeting, and sequencing
  • Join client calls and provide performance updates
  • Coordinate with outreach and technical teams
  • Launch and QA new campaigns
  • Monitor domain reputation and warm-up systems
  • Update SOPs and operational tracking systems

In short

  • You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.
  • πŸ“Š Key Metrics for Success (KPIs)
  • Client retention and churn reduction
  • Inbox placement and deliverability rates
  • Campaign reply and conversion performance
  • Client satisfaction and relationship health
  • SLA adherence and operational consistency
  • Overall impact on client campaign results

🌟 Why This Role Stands Out

  • High ownership and direct impact on client outcomes
  • Work closely with startup leadership and technical teams
  • Blend of:
  • deliverability
  • operations
  • client management
  • outbound strategy
  • copywriting
  • Opportunity to help scale outbound systems and processes
  • Fast-moving environment with strong growth opportunities

πŸ§ͺ Interview Process

  • Initial Screening
  • Interview with Founder
  • Final Discussion
  • Offer & Onboarding

πŸ‘‰ Apply Now

If you

  • understand cold email deeply,
  • know how to improve deliverability and campaign performance,
  • thrive in startup environments,
  • and enjoy owning client outcomes from end to end,

this role is a strong fit for you.

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