About The Role

Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing

Employment Type: Full-Time (Remote)

Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels.
This is not a coordination-only marketing role.

You’ll be directly responsible for

Paid acquisition
Organic growth
Campaign execution
Funnel optimization
Audience growth
Lead generation
Revenue performance

You’ll manage and optimize campaigns across

Google Ads
Meta (Facebook & Instagram)
LinkedIn
X (Twitter)
Reddit
TikTok
Pinterest
YouTube
Emerging growth channels

The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing.
If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

Build and manage campaigns across:
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter) Ads
Reddit Ads
TikTok Ads
Design full-funnel B2B lead generation strategies
Launch campaigns end-to-end, including:
Audience targeting
Campaign structure
Conversion tracking
Creative direction
Optimization workflows
Write and test high-converting ad copy
Continuously test:
Messaging
Audiences
Hooks
Creative formats
Landing pages

Organic & Social Media Growth

Own organic growth across:
LinkedIn
X (Twitter)
Instagram
TikTok
Other relevant social platforms
Develop content strategies aligned with paid campaigns and growth goals
Test messaging organically before scaling through paid media
Build:
Audience engagement
Brand visibility
Organic reach
Inbound demand
Identify platform-specific trends and growth opportunities

Optimization & Scaling

Monitor campaign performance daily and make proactive adjustments
Improve:
CPL
CPA
CTR
ROAS
Conversion rates
Run structured A/B tests across:
Creatives
Audiences
Headlines
Bidding strategies
Landing pages
Identify scalable opportunities while maintaining efficiency
Stay ahead of:
Platform updates
Privacy changes
Attribution shifts
Algorithm updates

Analytics, Tracking & Attribution

Track and analyze performance across:
Paid channels
Organic channels
Landing pages
Funnel stages
Own:
Pixel setup
Event tracking
UTM structures
Attribution workflows
Use:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform dashboards
Build reports focused on:
Insights
Trends
Recommendations
Revenue impact
Translate data into actionable growth decisions

What Success Looks Like

Consistent growth in qualified leads and pipeline
Reduced CPL and CPA over time
Improved ROAS and campaign efficiency
Strong organic engagement and inbound growth
Scalable paid and organic acquisition systems
Fast testing and optimization cycles

What Makes You a Strong Fit

Performance-driven and analytical
Comfortable owning campaigns from strategy to execution
Strong understanding of:
Paid acquisition
Organic growth
Funnel optimization
Audience psychology
Able to balance creativity with data-driven decision-making
Strong communicator who can clearly explain performance insights

Requirements (Must-Have)

Experience

3+ years of hands-on digital marketing experience
Strong experience managing campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
Proven ability to generate B2B leads and measurable pipeline growth
Experience managing campaigns across multiple acquisition channels

Core Skills

Deep understanding of:
PPC strategy
Audience segmentation
Retargeting
Funnel optimization
Attribution models
Strong experience with:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion tracking
Ability to independently:
Launch campaigns
Manage optimization
Analyze performance
Scale results
Strong copywriting and conversion-focused messaging skills

Nice to Have

Experience with:
HubSpot
Salesforce
Marketo
Organic social media growth experience
Experience managing:
Multiple client accounts
Large advertising budgets
Familiarity with:
Canva
Adobe Creative Suite
Google Ads or Meta certifications

What a Typical Day Looks Like

Review paid and organic performance dashboards
Optimize bids, budgets, audiences, and creatives
Launch new campaigns, tests, or content initiatives
Analyze funnel performance and identify bottlenecks
Collaborate with design and content teams on new assets
Audit tracking and attribution accuracy
Build reports with actionable recommendations

Execution. Testing. Optimization. Across all channels.

Key Metrics (KPIs)

Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Organic engagement and inbound lead contribution
Pipeline and revenue growth
Budget efficiency and scalability

Performance is measurable. So is success.

Why This Role Stands Out

Ownership across both paid and organic growth
Opportunity to manage multi-channel acquisition at scale
High-impact role directly tied to revenue growth
Strong focus on testing, optimization, and measurable outcomes
Growth opportunities into:
Growth Marketing Lead
Head of Marketing
Demand Generation Manager
VP of Growth

Interview Process

Application Review
Initial Interview (Strategy + Channel Experience)
Technical Interview (Campaign Deep Dive + Real Scenarios)
Final Interview
Offer & Background Verification

Apply Now

If you

Love growth marketing and paid acquisition
Understand both paid and organic growth systems
Think in funnels, attribution, and conversion optimization
Enjoy testing, scaling, and improving performance

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.

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Digital Marketing Manager