Digital Marketing Manager

Content Marketing Manager (Fintech Growth)

Position Type: Full-Time, Remote

Location: Pakistan

Working Hours: U.S. Business Hours

About the Role

We’re hiring a strategic and execution-focused Content Marketing Manager to build brand authority, drive organic growth, and lead the complete content marketing function for a fast-growing fintech company.

This role is responsible for developing and executing a high-impact content strategy across social media, SEO, thought leadership, newsletters, podcasts, webinars, and digital PR initiatives. You’ll work directly with leadership to position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services.

This is not a basic social media management role. We’re looking for someone who understands how to turn content into brand authority, audience growth, engagement, and inbound opportunities through consistent storytelling and multi-channel execution.

The ideal candidate is highly creative, analytical, proactive, and comfortable owning both content strategy and hands-on execution in a fast-paced startup environment.

What You’ll Own

Content Strategy & Brand Growth

• Develop and execute a comprehensive content marketing strategy aligned with company growth goals
• Build brand authority through thought leadership, storytelling, and educational content
• Maintain and manage a rolling 30-day content calendar across multiple channels
• Identify content opportunities tied to fintech trends, diaspora audiences, and cross-border finance topics
• Continuously optimize content strategy based on engagement, SEO performance, and audience insights

Content Creation & Organic Marketing

• Create long-form articles, LinkedIn posts, newsletters, case studies, and founder-led thought leadership content
• Develop short-form and AI-powered video content using modern creative tools
• Manage and grow organic presence across LinkedIn, X, Instagram, YouTube, and diaspora-focused platforms
• Write compelling, audience-focused content optimized for engagement and visibility
• Ensure all content aligns with brand voice, positioning, and messaging consistency

SEO & Organic Growth

• Conduct keyword research and implement foundational SEO strategies
• Optimize website and content assets for on-page SEO and search visibility
• Improve organic rankings, traffic, and discoverability through content-led SEO initiatives
• Monitor SEO performance using Google Analytics, Google Search Console, and related tools
• Collaborate on content optimization and evergreen content updates

Podcast, Webinar & Community Growth

• Launch and manage branded podcast or webinar initiatives
• Coordinate speaking opportunities, guest outreach, and event promotion
• Build engagement within fintech and diaspora-focused digital communities
• Support audience nurturing and long-term community development strategies
• Drive participation and engagement across owned media channels

Digital PR & Brand Amplification

• Execute digital PR and media outreach initiatives
• Coordinate partnerships, guest features, and brand collaborations
• Identify opportunities to increase visibility across fintech and startup ecosystems
• Support founder branding and thought leadership amplification

Analytics & Performance Reporting

• Track and report on content performance, organic growth, engagement, SEO rankings, and campaign outcomes
• Analyze audience behavior and optimize content strategy based on data insights
• Monitor content KPIs and continuously improve performance across channels
• Present actionable recommendations to leadership based on performance trends

What Makes You a Great Fit

• Strong storyteller with excellent written English communication skills
• Creative thinker who understands how to build authority through content
• Analytical mindset with ability to connect content performance to business growth
• Highly organized with strong execution and follow-through
• Comfortable working independently in startup and fast-paced environments
• Passionate about fintech, digital communities, and audience-building strategies

Required Experience & Skills

• 3–5 years of experience in content marketing, brand growth, or digital marketing
• Strong portfolio showcasing content-driven growth and engagement results
• Experience managing organic social media growth strategies
• Hands-on experience with AI-powered content and video tools
• Proficiency with Google Analytics (GA4) and Google Search Console
• Strong understanding of SEO fundamentals including keyword research and on-page optimization
• Excellent copywriting, storytelling, and content strategy skills

Preferred Experience

• Background in fintech, SaaS, cross-border payments, or diaspora-focused businesses
• Experience launching podcasts, webinars, or founder-led media initiatives
• Familiarity with newsletter growth and audience nurturing strategies
• Experience with digital PR, media outreach, or brand amplification campaigns
• Understanding of fintech audiences and community-driven growth models

What a Typical Day Looks Like

A Content Marketing Manager’s day revolves around creating, optimizing, and distributing content that drives brand growth. You will:

• Plan and execute content calendars across social and owned channels
• Write and optimize articles, newsletters, and social content
• Create AI-assisted video and multimedia content
• Monitor SEO rankings, engagement metrics, and audience growth
• Coordinate podcast, webinar, or media initiatives
• Analyze performance data and refine content strategy based on insights

In short: you own the company’s content engine — turning storytelling, organic growth, and audience engagement into measurable brand authority and business momentum.

Key Metrics for Success (KPIs)

• Growth in organic followers, engagement, and audience reach
• Improved SEO rankings and organic website traffic
• Consistent execution of 30-day content calendars
• Increased webinar, podcast, or community participation
• Media mentions and brand amplification growth
• Strong engagement and performance across content channels

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio Review + Content Strategy Assessment
• Client Interview
• Offer & Background Verification

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