Email Marketing Specialist

Email Marketing Specialist (HubSpot, Klaviyo, Campaigns & Automation – Remote, U.S. Hours)

About the Role

• We’re hiring an Email Marketing Specialist to build and optimize email campaigns, automation workflows, and audience segmentation that drive engagement and revenue.
• In this role, you’ll own the full lifecycle — from campaign creation and list management to deliverability and performance optimization .
• If you’re experienced with ESP platforms, email copywriting, and data-driven optimization , this role is for you.

Responsibilities

Campaign Development & Execution

• Build and launch campaigns using:
• HubSpot
• Klaviyo
• Marketo
• Mailchimp
• ActiveCampaign
• Write subject lines, email copy, and CTAs tailored to audience segments
• Design responsive email templates (basic HTML/CSS edits as needed)

Audience Segmentation & List Management

• Manage and maintain databases ( 20k–200k+ contacts )
• Segment audiences by:
• Persona
• Lifecycle stage
• Engagement level
• Geography
• Clean lists regularly (remove bounces, inactive users, spam risks )

Automation & Nurture Programs

• Build drip campaigns, nurture sequences, and behavioral workflows
• Set up flows such as:
• Lead nurturing
• Re-engagement
• Abandoned cart sequences
• Test workflows to ensure accurate execution

Deliverability & Compliance

• Monitor inbox placement and sender reputation
• Manage:
• SPF, DKIM, DNS settings
• Suppression lists
• Ensure compliance with:
• CAN-SPAM
• GDPR
• CCPA

Performance Optimization

• Run A/B tests on subject lines, content, CTAs, and send times
• Analyze key metrics:
• Open rates
• CTR
• Conversions
• Unsubscribes
• Continuously improve campaigns based on performance data

Reporting & Analytics

• Build weekly and monthly performance reports
• Track revenue attribution using ESP, CRM, and analytics tools
• Present insights and recommendations to marketing and sales teams

Requirements

• 2+ years of experience in email marketing
• Proficiency in at least one ESP:
• HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
• Strong skills in:
• Excel / Google Sheets (segmentation, VLOOKUPs, pivot tables)
• Basic knowledge of HTML/CSS for email templates
• Strong copywriting and attention to detail
• Comfortable working remote during U.S. business hours

Nice to Have

• Experience managing 50k+ contact databases
• Familiarity with deliverability tools (Litmus, GlockApps, Postmark)
• Experience in SaaS, e-commerce, or B2B services
• Experience integrating ESPs with CRM systems (Salesforce, HubSpot)

Tools & Tech

• HubSpot / Klaviyo / Marketo / Mailchimp / ActiveCampaign
• Excel / Google Sheets
• Google Analytics / Looker / CRM dashboards
• Deliverability tools (Litmus, GlockApps, Postmark)

Why Join

• Own and scale email marketing as a core revenue channel
• Work in a data-driven, performance-focused environment
• Direct impact on engagement, conversions, and revenue growth
• Opportunity to test, build, and optimize campaigns at scale
• Fully remote role with strong ownership

What Success Looks Like

• Strong open rates (20–40%) and CTR (3–5%+)
• Continuous improvement in conversion rates
• Low bounce rate ( revenue attribution
• Clean, healthy, and well-segmented email database

Apply Now

• If you’re an Email Marketing Specialist who can build campaigns, optimize performance, and drive revenue through email , we’d love to hear from you.
• Apply now and help scale high-performing email marketing systems.