Google Ads Specialist

Working Hours: U.S. Business Hours

Contract Type: Full-Time

About the Role

• We’re hiring a Google Ads Specialist to own, manage, and optimize paid search campaigns across multiple client accounts.
• This is a hands-on execution role — not strategy-only.
• You will be actively inside accounts daily, making optimizations, fixing tracking, and driving measurable results.
• If you understand how to improve CPL, troubleshoot tracking, and scale campaigns , this role fits you.

What You’ll Own

Campaign Management & Optimization (Daily Execution)

• Manage campaigns in Google Ads (Search + Performance Max)
• Optimize:
• Bids
• Budgets
• Keywords
• Targeting
• Improve:
• Lead quality
• Conversion rates
• ROI

Performance Tracking & Analytics

• Monitor performance using:
• Google Analytics
• Analyze:
• CPL (Cost per Lead)
• Conversion rates
• Campaign efficiency
• Identify underperformance and take action immediately
• Ensure clean attribution and accurate reporting

Campaign Setup & Testing

• Build campaigns from scratch:
• Structure
• Ad groups
• Targeting
• Ad copy
• Conduct:
• A/B testing (ads, landing pages, targeting)
• Keyword research
• Competitor analysis

Tracking & Technical Setup (Critical)

• Implement tracking via:
• Google Tag Manager
• Google Analytics
• Troubleshoot:
• Conversion tracking issues
• Data inconsistencies
• Ensure reliable data flow across systems

Reporting & Communication

• Deliver weekly performance reports with insights
• Share:
• What’s working
• What’s not
• What’s next
• Communicate clearly with internal teams

What Success Looks Like

• Campaign performance improves consistently (CPL ↓, conversions ↑, ROI ↑)
• Tracking is accurate and reliable
• Issues are identified and fixed proactively
• Accounts are actively optimized (not on autopilot)
• Clear insights drive decision-making

Non-Negotiables

• 2+ years hands-on experience with Google Ads
• Active Google Ads Certification
• Strong experience with:
• Search Ads
• Performance Max campaigns
• Google Tag Manager
• Google Analytics
• Proven experience with lead generation campaigns
• Strong analytical mindset (data-driven decisions)
• Fluent English communication
• Ability to work U.S. hours

Nice to Have (Top Candidates)

• Experience with:
• Google Shopping Ads
• Meta Ads / Paid Social
• Familiarity with:
• GoHighLevel
• Experience managing multiple client accounts

Who This Is NOT For

• Candidates with only basic Google Ads knowledge
• Strategy-only marketers with no execution
• Candidates who rely on others for tracking setup
• People who struggle managing multiple accounts

Who This Is Perfect For

• Hands-on operators who enjoy optimizing daily
• Performance-driven marketers focused on results
• Candidates comfortable in fast-paced environments
• People who take full ownership of outcomes

Why This Role Stands Out

• Direct ownership of performance (real impact)
• Exposure to multiple client accounts
• Fast learning and growth environment
• Opportunity to scale into:
• Paid Media Lead
• Performance Marketing Manager

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you

• Live inside Google Ads
• Fix problems without being asked
• Care about results, not just clicks

This role is a strong fit.