Graphic Designer Landing Page Developer

Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours (EST Preferred)

About the Role

At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.

This is not a traditional graphic design role.

You will

• Design ad creatives
• Build landing pages
• Optimize user experience
• Improve conversion rates
• Launch pages independently
• Support growth and marketing campaigns

This role sits at the intersection of

• Design
• Performance Marketing
• UX/UI
• Conversion Optimization

• The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.
• If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit.

What You’ll Own

Creative Design Execution

• Design high-performing digital marketing assets including:
• Ad creatives
• Social media graphics
• Banners
• Email visuals
• Promotional graphics
• Maintain strong visual consistency across campaigns and brands
• Translate campaign messaging into clean, engaging, conversion-focused visuals
• Support marketing initiatives with performance-oriented creative execution

Landing Page Design & Development

• Design modern, responsive, conversion-focused landing pages
• Build and launch pages using:
• Webflow
• Framer
• Similar no-code/low-code platforms
• Ensure pages are optimized across:
• Desktop
• Tablet
• Mobile devices
• Independently manage landing page launches from concept to production

UX/UI & Conversion Optimization

• Improve layouts, user flows, and page structure for:
• Clarity
• Engagement
• Conversions
• Apply UX/UI best practices across:
• Landing pages
• Forms
• CTAs
• Visual hierarchy
• Continuously optimize landing pages based on:
• Performance insights
• User behavior
• Campaign goals
• Support A/B testing and CRO initiatives when applicable

Collaboration & Campaign Execution

• Collaborate closely with:
• Marketing teams
• Copywriters
• Leadership
• Campaign stakeholders
• Execute campaign ideas quickly while maintaining high-quality standards
• Manage multiple projects simultaneously while meeting deadlines
• Update and iterate on existing pages and creative assets regularly

What Success Looks Like

• Landing pages launch quickly and accurately
• Creative assets improve campaign performance and engagement
• Pages are responsive, polished, and conversion-focused
• Brand consistency remains strong across all deliverables
• Design execution directly contributes to:
• Conversion rates
• Lead generation
• Campaign performance

What Makes You a Strong Fit

• You understand how design impacts conversions and user behavior
• You can independently design and launch landing pages
• You think in:
• Funnels
• User journeys
• Engagement
• Performance
• You balance creativity with execution speed
• You maintain strong attention to detail and visual consistency
• You thrive in fast-paced marketing environments

Requirements

Design & Creative Skills

• Proficiency in at least one design platform:
• Figma
• Adobe XD
• Sketch
• Strong portfolio showcasing:
• Landing pages
• Paid ad creatives
• Digital marketing assets
• Conversion-focused design work
• Strong understanding of:
• UX/UI principles
• Responsive design
• Visual hierarchy
• User behavior

Landing Page Development

• Hands-on experience building landing pages using:
• Webflow
• Framer
• Similar platforms
• Ability to independently:
• Design
• Develop
• Launch landing pages
• Experience optimizing pages for:
• Mobile responsiveness
• Performance
• Conversions

Execution & Workflow

• Ability to manage multiple projects independently
• Strong communication and collaboration skills
• Detail-oriented with high design standards
• Comfortable working remotely in fast-paced environments

Nice to Have

• Experience in:
• Performance marketing
• Growth-focused teams
• Paid media environments
• Understanding of:
• A/B testing
• Conversion Rate Optimization (CRO)
• SEO best practices
• Basic front-end development knowledge:
• HTML/CSS
• React
• Next.js
• Familiarity with:
• Git/GitHub
• Advanced prototyping tools
• Animation or motion design

Tools & Platforms

• Figma
• Adobe XD
• Sketch
• Webflow
• Framer
• Canva
• HTML/CSS
• GitHub
• Google Workspace

What a Typical Day Looks Like

• Design ad creatives and campaign visuals
• Build and launch landing pages
• Optimize layouts and conversion flows
• Collaborate with marketing teams on campaign direction
• Update and improve existing pages and creative assets
• Test responsiveness and usability across devices
• Manage multiple design and development deliverables simultaneously

In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.

Key Metrics for Success (KPIs)

• Landing page conversion rates
• Speed and accuracy of landing page launches
• Quality and consistency of creative assets
• Campaign performance improvements tied to design execution
• Ability to manage multiple deliverables efficiently
• Responsiveness and usability across devices

Why This Role Stands Out

• Strong ownership across both design and development
• Direct impact on marketing performance and lead generation
• Opportunity to work on:
• Landing pages
• Performance campaigns
• Conversion optimization
• Digital brand experiences
• Blend of:
• Creative design
• UX/UI
• Growth marketing
• Technical execution
• Opportunity to grow into:
• Senior Designer
• CRO Designer
• Growth Designer
• Creative Lead
• Webflow/Framer Specialist

Interview Process

• Initial Screening Call
• Recruiter Interview
• Client Interview
• Offer & Onboarding

Apply Now

If you

• Love creating high-performing landing pages
• Understand design from a conversion perspective
• Enjoy combining creativity with execution
• Can independently launch polished, responsive pages

This is a strong opportunity to work at the intersection of design, marketing, and growth.