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Inbound Marketer

Pavago Β· Remote, Kenya

Marketing / Business DevelopmentRemoteQuick applyfull-timeabout 23 hours ago

About The Role

  • πŸš€ Inbound Marketer – Remote | SEO, Content Marketing & Lead Generation
  • Full-Time | Remote | U.S. Business Hours
  • πŸ“ Hiring in: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines
  • πŸ’Ό About the Role
  • We’re hiring a highly creative and performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.
  • This role goes beyond traditional SEO.

You’ll create

  • high-performing SEO content
  • inbound funnels
  • lead magnets
  • landing pages
  • conversion-focused marketing assets

while helping drive measurable pipeline and revenue growth.

If you understand

  • πŸ‘‰ search intent
  • πŸ‘‰ inbound marketing funnels
  • πŸ‘‰ SEO-driven lead generation
  • πŸ‘‰ AI-driven search evolution
  • πŸ‘‰ content that actually converts
  • this role is a strong fit.
  • πŸ”₯ What You’ll Own

Content Creation & SEO Optimization

  • Create high-quality, value-driven content that drives:
  • organic traffic
  • engagement
  • lead generation
  • Write and optimize:
  • SEO blog posts
  • website pages
  • landing pages
  • inbound marketing assets
  • Optimize content for:
  • search engines (SEO)
  • AI-driven discovery
  • featured snippets
  • LLM visibility
  • Develop conversion-focused content aligned with funnel goals

Inbound Marketing Execution

  • Execute inbound marketing strategies across:
  • SEO
  • content marketing
  • social media distribution
  • lead generation funnels
  • website experiences
  • Align:
  • content
  • distribution
  • conversion strategy

across the full funnel

  • Support scalable organic growth initiatives

Lead Magnets & Conversion Assets

  • Plan and build lead magnets such as:
  • guides
  • checklists
  • playbooks
  • gated content
  • Write:
  • CTAs
  • thank-you pages
  • nurture copy
  • follow-up messaging
  • Collaborate with marketing and design teams to improve conversion rates

Research & Content Strategy

  • Research:
  • target audiences
  • competitors
  • keyword opportunities
  • industry trends
  • Identify:
  • content gaps
  • SEO opportunities
  • inbound growth angles
  • Develop content campaigns focused on:
  • traffic
  • engagement
  • pipeline generation
  • Stay updated on:
  • SEO trends
  • AI search evolution
  • content distribution strategies

Analytics & Performance Optimization

  • Monitor performance using:
  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • Analyze:
  • traffic
  • engagement
  • conversion rates
  • inbound lead performance
  • Optimize content based on:
  • performance data
  • business outcomes
  • conversion impact
  • β€”not vanity metrics
  • πŸ’» Requirements

Must-Have

  • Proven experience in:
  • inbound marketing
  • content marketing
  • SEO content writing
  • organic lead generation
  • Strong understanding of:
  • SEO
  • search intent
  • inbound funnels
  • content distribution
  • Ability to create:
  • high-value
  • conversion-focused
  • SEO-optimized content
  • Experience with:
  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • similar SEO tools
  • Excellent written English communication and storytelling skills
  • Portfolio showcasing:
  • inbound campaigns
  • SEO content
  • lead generation work
  • Understanding of how AI is changing:
  • search
  • SEO
  • content discovery
  • Comfortable working U.S. business hours

⭐ Nice to Have

  • Agency experience
  • Experience scaling inbound lead generation systems
  • Experience building:
  • lead magnets
  • nurture funnels
  • content distribution systems
  • Advanced knowledge of:
  • AI-assisted SEO
  • AI-driven content optimization
  • topical authority strategies
  • Familiarity with:
  • HubSpot
  • Webflow
  • CMS platforms

🧠 What Makes You a Strong Fit

  • You think beyond rankings and focus on conversions
  • You understand how content drives pipeline and revenue
  • You combine creativity with analytical thinking
  • You proactively identify growth opportunities
  • You understand modern SEO and AI-driven search behavior
  • You thrive in performance-focused marketing environments

πŸ“… What a Typical Day Looks Like

  • Research content opportunities and search intent
  • Write and optimize SEO-driven content
  • Build landing pages and lead magnets
  • Analyze traffic and conversion performance
  • Optimize inbound funnels and content distribution
  • Collaborate with design and marketing teams
  • Improve engagement and lead generation metrics

In short

  • You build scalable inbound marketing systems that drive organic traffic, qualified leads, and measurable business growth.
  • πŸ“Š Key Metrics (KPIs)
  • Growth in organic traffic
  • Qualified inbound leads generated
  • Content conversion rates
  • Lead magnet performance
  • Engagement and funnel performance
  • SEO rankings and search visibility
  • Revenue and pipeline contribution from inbound channels

🌟 Why This Role Stands Out

  • Full ownership of inbound marketing systems
  • Opportunity to build scalable SEO and content growth engines
  • Strong exposure to AI-driven search and modern SEO trends
  • High-impact role tied directly to lead generation and revenue
  • Collaborative, performance-focused marketing environment
  • Fully remote role with strong ownership and autonomy

πŸ§ͺ Interview Process

  • Initial Phone Screen
  • Recruiter Interview
  • Content / SEO Exercise
  • Client Interview
  • Offer & Onboarding

πŸ‘‰ Apply Now

If you

  • love SEO and inbound marketing
  • know how to create content that converts
  • understand modern search and AI-driven discovery
  • enjoy building scalable organic growth systems

this role is a strong fit for marketers who enjoy combining content, SEO, lead generation, and conversion-focused growth strategies.

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