Performance Marketing Specialist

What you will do

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Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.

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Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.

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Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS

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Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.

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Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.

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Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.

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Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.

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Support Marketing and Operations departments to achieve user and driver base growth.

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Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.

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Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.

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Discover and kickstart new digital acquisition channels for paid campaigns expansion.

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Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.

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Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.

To be part of our team, you’ll need

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• 4-5 years of experience with performance marketing campaigns.
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• Experience with paid media, content strategies and reporting and market insights.
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• Graduated in Marketing, Advertising, Engineering or similar (is a plus)
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• Advanced English.
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• Flexible and self-guided, knows how to act in a constant change environment.
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• Data Driven: Experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables and dashboards).
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• Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus