Community Relations and Development Director Area Command (Charlotte, NC) (6644)

Description

• Community Relations/Public Relations Responsibilities (30%)
• Strengthens communication with donors, prospective donors, volunteers, media personnel, civic club
• leadership and local government leadership, maintains open and direct channels of communication
• including written documentation showing a personalized plan for each donor; ensures that donors are
• treated fairly and with sensitivity; resolves problems and responds to questions; ensures that all prospects
• and donors are serviced in a timely, efficient and tactful manner; ensures the accuracy and completeness
• of all information provided.
• Organizes media coverage and social media information for special events such as luncheons, banquets,
• groundbreakings, building dedications, special programs, etc.
• Writes various articles and media releases and takes photographs in order to communicate and promote
• the service and progress of The Salvation Army in the community; provides articles to magazines internet,
• Southern Spirit, War Cry, newsletters, billboards, Speaker’s Bureau, Public Service Announcements and
• paid advertising for television and radio as well as drop in ads for all printed publications.
• Designs, develops and prepares brochures, annual reports and a quarterly newsletter designed to keep
• donors, clients, media and those requesting information of The Salvation Army up -to-date on the activities
• of The Salvation Army in the local area; works with advertising agencies, interns and subordinate staff to
• secure assistance for preparing the same.
• Creates and updates the crisis management plan and works with Disaster Services to position The
• Salvation Army as a leader in disaster services; keeps Army presence in front of media and general public
• during times of disaster through news releases, in-kind donation drives, billboards, celebrity endorsements
• and various visibility opportunities.
• Prepares and maintains records of all phone calls, correspondence, visitation, and a calendar of all
• contacts; receives and responds to donors and prospects mail.
• Raises visibility through coordinating with local and regional print and broadcast media; Civic Clubs;
• Churches; Educational Institutions; Businesses and Corporations, TSA Advisory Board and Advisory
• Organizations, Social Media sites [Facebook / TSA Website].
• Development Responsibilities (30%)
• Under the guidance of the Corps Officers, plans, coordinates, implements, administers and sustains an

aggressive, robust Community Relations and Development plan focused on

• Assisting the RRDD & RPGD through working with current and prospective donors; foundations;

Corporations and businesses; Civic Clubs; United Way; Grant Writing; and Special Events .

• Working with the Divisional Development Director and the Regional Resource Development

Director and the Regional Planned Giving Director

• o Plans, coordinates, and initiates a strategy to generate gifts from individuals, corporations
• and foundations for support of the programs and services of The Salvation Army; cultivates
• and maintains an effective method of communication with individual, corporate and
• foundation qualified prospects and donors.
• o Working with the RRDD and the PGD, establish a “caseload” of donors for cultivation and
• solicitation.
• o Raising funding goals as set by the Corps Officer, Advisory Board and approved local
• budget.
• o Developing and maintaining a donor base for the local Thrift/Salvage operations via
• furniture distribution centers, retail stores and malls, clothing and furniture outlets,
• electronics retail, and other retail vendors to donate items for resale, thus increasing funds
• raised from the Thrift/Salvage operations.
• Coordinates, establishes and maintains a listing of donors/prospects; ensures that all requests from
• donors/prospects for information and clarification are responded to in an accurate, timely and professional
• manner; evaluates day-to-day efforts to ensure that goals established are met and/or surpassed.
• Prepares and monitors quarterly reports illustrating progress; establishes and maintains an organized and
• efficient donor record-keeping system ensuring that accurate and complete records are prepared and
• maintained for each donor and identified prospect.
• Communicates with the Officer(s)-in-Charge, their boards and committees to develop local marketable
• service outlines; conducts presentations to the advisory boards dealing with gift related matters; works with
• other Regional Officers to determine a schedule of appointments with media, individuals, current donors,
• government leadership and civic club leaders for appropriate communication.
• Volunteer Coordination Responsibilities (20%)
• Maintains ongoing development and promotion of a range of volunteer opportunities with The Salvation
• Army local Corps; recruits, trains, interviews and screens all volunteers needed to support Corps projects.
• Coordinates all volunteer activities and work assignments; reviews written reports and observes work
• activities of volunteers to evaluate performance; assists in identifying and recommending changes in
• assignment of volunteer staff; informs volunteers of policies, procedures, and standards of service.
• Prepares and maintains up-to-date records on all volunteers; prepares timely statistical and activity reports
• on volunteer and corporate and community participation; prepares annual report regarding the status of the
• corporate and community relations program.
• Coordinates volunteer recruitment for Christmas campaigns; contacts participating mall offices;
• acknowledges on-site Angel Tree sponsors to ensure they are properly recognized and thanked for their
• service; acknowledges on-site Kettle volunteers/sponsors to ensure they are properly recognized and
• thanked for their service.
• Event Coordination Responsibilities (20%)
• Coordinates, assists, and oversees special events, speaking engagements, the United Way campaign
• projects, Annual Meeting, volunteer appreciation, and other events as assigned; supports and assists when
• needed in special event planning. Coordinate volunteers for events.
• Assists in securing corporate sponsors to underwrite the cost of the Annual Meeting as assigned; works
• with hotel catering service in executing the design and set-up for the Annual Meeting; coordinates menu
• selections; provides assistance with the floral and table decorations.

Other Responsibilities

• Maintains an effective working relationship with the Regional Resource Development Director and the
• Planned Giving Directors by referring specific qualified prospects and sharing information that may enhance
• the overall effectiveness and efficiency of the Community Relations and Development Department efforts.
• Assists with seasonal program events as assigned.
• Performs other duties as assigned

Qualifications

Knowledge, Skills and Abilities

• Knowledge of the principles and practices to interact with, and generate ongoing print and broadcast media
• stories, interviews and marketing.
• Knowledge of the principles and practices of individual, corporate and foundation communication
• techniques that will generate gifts.
• Knowledge of donor records management and administration as well as data and trend analysis.
• Ability to present a positive and professional image of The Salvation Army.
• Ability to learn by method of on-the-job training including ability to follow instructions.
• Ability to conduct the affairs of this position responsibly, efficiently, and economically, and to motivate the
• staff and volunteers to do likewise.
• Ability to design, plan, administer and monitor the day-to-day operations of a Regional Community Relations
• and Development Program and to ensure compliance to the mission of The Salvation Army.
• Ability to work with volunteer Boards and Committees.
• Ability to lead, motivate, encourage and inspire volunteers working in activities.
• Ability to demonstrate a daily commitment to the stated vision and mission of the Resource / Development
• Department.
• Ability to work effectively with Divisional administration, field staff, legal counsel and office staff.
• Ability to meet attendance requirements.
• Ability to drive a vehicle safely.
• Ability to read, write and communicate the English language effectively.
• Ability to travel throughout the Concho Valley area to perform public relations functions.
• Ability to spend the night away from home due to disasters, conferences, etc. as needed.
• Ability and willingness to perform all duties with an understanding of the mission, ministry, philosophy,
• culture, and protocol of The Salvation Army and conducts all duties in accordance with the ministry of the
• organization and its Christian principles; conducts all communications and job duties with the highest level
• of professionalism.

Education and Experience

• Bachelor’s Degree, from an accredited college or university in Community Relations, Non-Profit
• Administration/Management, Marketing or a related field,

and

Five years of progressively responsible experience in media relations or development functions,

or

• Any equivalent combination of training and experience that provides the required knowledge, skills and
• abilities.

Certifications

Valid State Driver's License