META/Facebook Ads Media Buyer (Lead Generation)

About Winning Assistants

• Winning Assistants is one of the fastest-growing offshore staffing companies helping doctors, clinic owners, and healthcare businesses scale with highly trained virtual assistants.
• We help healthcare practices save time, streamline operations, reduce payroll costs, improve patient experience, and grow faster through elite remote talent.
• We are aggressively scaling our paid advertising efforts and currently spend over $100,000/month on META Ads, with plans to continue increasing spend.
• We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing.
• This is NOT an entry-level role.
• We are looking for someone obsessed with performance, data, testing, scaling, and booked calls.

Your Main Goal

Your primary objective is simple

• Generate qualified booked calls profitably through Meta Ads.
• You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel.

This means understanding

• CTR
• Hook rate
• Thumbstop ratio
• CPC
• CPM
• Landing page conversion rate
• Cost per lead
• Cost per booked call
• Show rates
• Lead quality
• Sales conversion quality
• Funnel bottlenecks
• Creative fatigue
• Scaling strategy

You should understand that media buying is NOT just “launching ads.”

You must understand how the

• ad creative,
• audience,
• offer,
• landing page,
• tracking,
• qualification process,
• and sales process

all work together.

Responsibilities

Meta Ads Management

• Launch, manage, and optimize Meta ad campaigns daily
• Manage campaigns spending thousands per day
• Scale winning campaigns aggressively while maintaining efficiency
• Monitor ad account health and performance
• Test new campaign structures, audiences, and scaling methods
• Analyze performance trends and identify bottlenecks quickly
• Reduce CPA and improve overall funnel efficiency

Creative Strategy & Testing

You will work closely with our creative/content team.

Responsibilities include

• Identifying winning ad angles
• Suggesting new hooks and messaging
• Researching competitors
• Analyzing winning creatives
• Identifying creative fatigue early
• Structuring creative testing systems
• Giving feedback to editors/content creators
• Understanding different audience awareness levels

You should know how messaging changes depending on audience sophistication and awareness.

Funnel & Landing Page Optimization

• You must deeply understand landing page performance.
• This role is NOT limited to ad management.

You should be able to analyze

• Why some ads have high CTR but poor conversion
• Why some ads bring low-quality leads
• Why landing pages underperform
• How messaging alignment impacts conversion rates
• How qualification impacts lead quality

You will continuously work on improving

• Landing page CVR
• Funnel flow
• Form completion rate
• Appointment booking rate
• Lead quality

Tracking & Attribution

You must understand

• Hyros
• Meta Pixel
• UTM tracking
• Attribution windows
• Conversion API (CAPI)
• Funnel tracking systems

You should be highly analytical and obsessed with understanding

“Where are our best booked calls actually coming from?”

Data Analysis & Reporting

• Monitor KPIs daily
• Create performance insights and recommendations
• Identify scaling opportunities
• Spot inefficiencies quickly
• Report findings clearly to leadership

You should be comfortable making decisions backed by data.

Requirements

MUST HAVE

• Proven experience managing Meta Ads at a high level
• Experience generating booked calls (NOT just leads)
• Strong understanding of direct response marketing
• Strong understanding of conversion-focused funnels
• Strong understanding of Meta Ads Manager
• Strong communication skills
• Strong analytical thinking
• Ability to move fast and execute
• Ability to thrive in a fast-paced environment

HUGE PLUS IF YOU HAVE

• Experience with high-ticket service businesses
• Experience with Hyros
• Experience scaling campaigns past $50k/month ad spend
• Experience improving landing page conversion rates
• Experience working with creative teams
• Experience inside agencies

What We’re Looking For

We are NOT looking for

• someone who just boosts posts
• someone who relies only on broad targeting without strategy
• someone who waits days to make decisions
• someone who only understands surface-level metrics

We ARE looking for

• someone proactive
• someone obsessed with performance
• someone analytical
• someone competitive
• someone who loves scaling
• someone who thinks like an operator, not just an employee

Compensation

• Competitive monthly salary
• Performance-based incentives available
• Long-term growth opportunity
• Potential leadership opportunity as the marketing team expands

Work Setup

• Full-Time
• Remote
• Philippines preferred
• Must have reliable internet and equipment
• Must be highly responsive during working hours (California - Pacific Standard Time)

To Apply

Please send

• Your resume
• Case studies/results/screenshots

Using Loom.com , please record yourself answering the following questions and send us the video link once completed

• Walk us through a Meta Ads campaign you personally scaled successfully. Please include:
• Starting ad spend vs. scaled ad spend
• Industry/niche
• Main objective (booked calls, purchases, etc.)
• KPIs before vs. after scaling
• Specific optimizations you implemented
• The biggest bottleneck you encountered and how you solved it
• What is your creative testing process?
• What is your scaling process?
• When optimizing campaigns for booked calls, what metrics matter most to you and why?
• Have you used Hyros before? If yes, please explain:
• What you used it for
• How it improved your campaign performance and tracking

• Please note that the video submission is a very important part of the application process. Applications submitted without a video link will not be considered.
• We look forward to reviewing your responses!
• We are looking for A-players only.