Fractional Field & Events Marketer

What You'll Do

• Plan and execute a calendar of in-person experiences: founder dinners, executive roundtables, thought leadership salons, suite takeovers, and presence at 3–4 major conferences per quarter
• Design creative off-program experiences around major conferences that pull high-value prospects out of the noise and into a real conversation
• Run larger productions when the moment calls for it, 30 to 50-person thought leadership dinners, topical salons, curated industry nights
• Identify the right events, venues, and audiences to put our founders and execs in front of high-fit buyers
• Own end-to-end logistics: venue sourcing, invite lists, vendor management, on-site execution, follow-up
• Curate small, sharp guest lists, the goal is the right 6–10 people in the room, not 200 badges scanned
• Partner with sales to convert event attendees into qualified pipeline and closed customers
• Build repeatable playbooks for each event type so the motion compounds and becomes hand-offable as the team grows
• Deploy budget thoughtfully, you’ll have real capital to spend, and we’ll expect a clear case for ROI
• Report on pipeline sourced, CAC per event, and revenue influenced

Creative Examples of What This Could Look Like

• The point is to be inventive.

A few directions worth exploring

• A private dinner the night before a major AI conference, with 8 enterprise AI leaders and one of our founders, hosted at a chef-driven restaurant
• A hotel suite takeover during a big industry week, turned into the unofficial hangout for a specific buyer persona
• A topical salon, 20 people, one provocative question, one moderator, off the record
• A curated wine tasting or tasting menu dinner with a vertical focus (e.g., “AI leaders in financial services”)
• A founder-hosted breakfast or coffee at a conference for 10 hand-picked attendees
• A small-group experience tied to something the audience actually wants to do, golf, a Michelin tasting, a private museum tour, a Formula 1 viewing, a guided whiskey or wine tasting, a cooking class with a known chef
• A “first-time-in-the-city” tour for out-of-town conference attendees, hosted by us
• A 50-person evening event with a marquee speaker, a real topic, and curated networking, the kind of night people text their friends about the next day
• An AI demo night where target customers see real product in action over drinks, no slides
• A roundtable series in 3–4 target cities with the same format and rotating local guests, building a community over time

The format is flexible, what matters is that the right people show up, real conversations happen, and pipeline comes out the other side.

What We’re Looking For

• 3+ years in field marketing, events, or in-person enterprise sales bonus for B2B SaaS or AI
• A track record of sourcing real pipeline and revenue from events, not just attendance numbers
• Creative event instincts: you know how to make a room feel exclusive, design experiences people actually want to come to, and turn a hotel suite into the most interesting place at a conference
• Strong relationships with venues, vendors, restaurants, and conference organizers in major tech hubs (SF, NYC, Vegas, Austin, Florida)
• Comfort working directly with founders and execs to design thought leadership content
• Operator mindset: you can book the suite, write the invite, work the room, pour the drinks, and close the loop without needing a team to do it for you
• Willingness to travel 30–50% and work nights when events demand it
• Self-directed and resourceful: you’ll have research and ops support, but you don’t wait for headcount or perfect conditions you figure out how to make it work
• Player-coach mindset: excited to do the work yourself now, and excited to build and lead a team once the motion is proven

Nice To Have

• Experience marketing to both technical and non-technical buyers (CTOs, heads of AI/data, engineering leaders, as well as business and operations leaders), specifically selling SaaS, AI, or to small enterprise
• Existing network in the AI or enterprise SaaS ecosystem
• Background launching a field motion from zero at an earlier-stage company
• Hospitality, concierge, or high-end events background, you know what makes an experience feel special