PPC Specialist (Google Ads)

Remote: LATAM

• Hourly Wage: $1,800 - $3,200
• We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.
• This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
• The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.
• Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Responsibilities

Campaign Build & Setup

• Build and launch search, display, and performance campaigns
• Structure campaigns based on strategy and account needs
• Implement keyword targeting and match types
• Upload and manage ad creatives and extensions

Optimization & Performance Management

• Conduct ongoing campaign optimizations
• Adjust bids, budgets, and targeting based on performance
• Identify opportunities to improve CTR, CPC, and conversions
• Monitor pacing and performance trends

Search Term & Negative Management

• Perform regular search term analysis
• Identify irrelevant traffic and add negative keywords
• Refine keyword targeting to improve efficiency
• Maintain clean and scalable keyword structures

Reporting & Insights Support

• Support performance reporting and analysis
• Flag performance changes and anomalies
• Collaborate with senior team members on insights
• Ensure data accuracy across platforms

Requirements

Must-Haves (Non-Negotiable)

• 3–5 years of hands-on Google Ads experience
• Strong understanding of campaign structure and optimization
• Experience with search term analysis and negative keyword strategy
• Ability to manage multiple campaigns simultaneously
• Strong analytical and problem-solving skills
• Strong English communication skills (written and verbal)
• Ability to work independently with minimal supervision

Nice-to-Haves

• Experience with Performance Max and YouTube campaigns
• Familiarity with GA4 and conversion tracking
• Experience with call tracking platforms
• Exposure to other paid channels (Meta, LinkedIn, etc.)
• Experience working with US-based clients
• Familiarity with reporting tools or dashboards

Ideal Candidate Profile

• Highly detail-oriented and data-driven
• Execution-focused with strong platform expertise
• Comfortable working inside Google Ads daily
• Proactive in identifying optimization opportunities
• Organized and process-driven
• Thrives in a fast-paced performance environment

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.