Google and Meta Ads Manager

Responsibilities

• Campaign Management: Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads,
• and Linkedin Ads campaigns across search, display, video, and paid social.
• Conversion Tracking Setup: Implement and maintain accurate tracking using GA4, GTM,
• Meta CAPI, and platform‑specific tools.
• Performance Optimization: Analyze performance data to improve ROAS, CPA, and overall
• efficiency.
• Reporting & Insights: Build clear, actionable reports that translate data into strategic
• recommendations.
• A/B Testing: Test creative, audiences, bidding strategies, and landing pages to drive
• continuous improvement.
• Collaboration: Work closely with creative, analytics, and product teams to align campaign
• strategy with business goals.

Experience

• Google Ads Expertise: 2+ years managing Search, Display, PMAX, Demand Gen, and/or
• YouTube campaigns.
• Meta Ads Expertise: Experience running campaigns across Facebook and Instagram.
• Analytics & Tracking: Strong understanding of GA4, GTM, and Meta CAPI implementation.
• Data‑Driven Decision Making: Ability to interpret data and adjust strategy accordingly.
• Technical Troubleshooting: Comfortable diagnosing pixel issues, attribution discrepancies,
• and tracking errors

Preferred Qualifications

• Server‑Side Tracking experience (Cloudflare, GTM Server‑Side, or similar).
• Familiarity with SQL, Looker Studio, or other BI tools.
• Google Ads or Meta Blueprint certifications