Affiliate & Partnerships Manager

Role Summary

The Partner & Alliance Manager will be responsible for building, scaling, and managing strategic partnerships across IT services, digital marketing, and SaaS product lines.

This role will drive revenue growth through channel partnerships, enterprise alliances, fintech/digital ecosystem tie-ups, and technology collaborations in India and international markets (APAC/EMEA).

*The ideal candidate should have strong experience in

• SaaS & IT Services alliances
• Strategic B2B partnerships
• Channel sales & GTM collaborations
• API/integration partnerships
• Commercial negotiations & deal structuring

Key Responsibilities: Strategic Alliances & Partnership Development

• Identify, onboard, and manage strategic technology, channel, and referral partners.
• Build alliances with SaaS marketplaces, system integrators, digital agencies, fintech firms, and enterprise clients.
• Develop joint Go-To-Market (GTM) strategies with partners.
• Create co-selling, co-marketing, and revenue-sharing models.

Revenue Growth & Commercial Structuring

• Drive partner-led revenue across all verticals.
• Negotiate commercials, contracts, and SLAs.
• Structure performance-based models (lead-gen, subscription, affiliate, revenue-share).
• Own revenue targets from partner ecosystem.

SaaS & Technology Ecosystem Expansion

• Build integration partnerships (API-based, CRM, ERP, marketing automation tools).
• Collaborate with product teams to enhance ecosystem compatibility.
• Drive SaaS marketplace listings and strategic tie-ups.

Digital & Affiliate Partnerships

• Develop an affiliate and performance marketing partner network.
• Manage campaign performance, conversion optimization & billing reconciliation.
• Strengthen monetization channels through digital alliances.

Cross-Functional Collaboration

• Work with Sales, Marketing, Product, and Delivery teams.
• Align partnerships with the long-term digital transformation strategy.
• Provide market intelligence and competitive insights.

Team Leadership (For Senior Candidates)

• Lead the alliance/business development team.
• Implement CRM discipline, forecasting, and pipeline hygiene.
• Mentor and scale the partnerships function.

Required Qualifications

MBA / B. Tech / BCA or equivalent qualification

5+ years in

IT Services

SaaS Sales

Strategic Alliances

Digital/Fintech Partnerships

• Experience handling multi-stakeholder negotiations
• Strong exposure to enterprise/B2B solution selling
• Experience working with API integrations or digital ecosystems preferred

Core Competencies

Strategic Alliances & Channel Sales

SaaS & Subscription Business Models

Digital Ecosystem & Affiliate Networks

Enterprise IT Solution Selling

Revenue Monetization Strategy

Contract Negotiation & Commercial Structuring

GTM Planning & Execution

Cross-Functional Leadership

KPIs

• Partner-led revenue growth (%)
• Number of strategic alliances onboarded
• SaaS integration partnerships executed
• Conversion rates from affiliate/channel networks
• Revenue contribution by vertical