Social Media Manager

Social Media Manager

(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)

At

Universal Education

• , social media isn’t just about posts and reels — it’s about
• building communities, shaping perception, and driving trust at scale
• .
• We’re looking for a

Social Media Manager

• who can think like a
• brand custodian
• , act like a
• growth marketer
• , and collaborate like an
• agency partner
• — someone who’s ready to own the social media universe across one of India’s most diverse education portfolios.
• If you’ve spent years inside an agency, juggling multiple brands and clients — or you’ve been running social for a consumer brand with high expectations — this role gives you
• scale, ownership, and impact
• .

What You’ll Own

• This is a
• group-level leadership role

, responsible for shaping and driving social media strategy across

All Stellarworld School campuses

All Universal Schools

• Other K–12 brands under Universal
• Colleges under Universal Education

Universal SkillTech University

• Each brand has its own personality. Your job?
• Create one strategic backbone — while letting every brand sound like itself.

What You’ll Do

Own the big picture

Define and drive the overall social media vision and strategy across brands

Lead through agencies

Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)

Keep brands sharp

Oversee content calendars, storytelling, and tone — ensuring consistency without killing creativity

Be present where it matters

Guide and review social coverage of school, college, and university events

Make data your co-pilot

Track performance, dig into insights, and optimise content and campaigns for impact

Protect the brand

Ensure timely community engagement, issue management, and reputation hygiene

Collaborate like a pro

Work closely with internal marketing, design, and leadership teams

Scale influence

Oversee influencer collaborations and evaluate what actually moved the needle

Who You Are

• 8+ years
• in social media / digital marketing

Have

• worked closely with agencies
• — either as a client or from inside an agency (mandatory)
• Comfortable managing
• multiple brands at once
• without dropping quality or sanity
• Deep understanding of

Instagram, Facebook, LinkedIn

• , performance metrics, and platform behaviour
• Strong at
• storytelling + structure
• — creative, but never chaotic
• A natural planner, clear communicator, and confident leader

Why This Role Is Different

• Real ownership
• — not just execution
• Portfolio scale
• — schools, colleges, universities, multiple audiences
• Creative + strategic balance
• — you’re not just managing feeds, you’re shaping narratives
• Perfect crossover role
• for agency professionals ready to go in-house