Marketing Project Manager

About Willow

Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role

This person will play a critical role in keeping cross-functional teams aligned, projects moving, and launches organized - helping coordinate timelines, deliverables, communication, and workflows across a fast-growing marketing organization.

Responsibilities

OWN CROSS-FUNCTIONAL MARKETING EXECUTION

• Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows
• Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously
• Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early
• Ensure teams stay aligned on priorities, deadlines, and next steps
• Help create visibility, documentation and accountability across the department

BUILD OPERATIONAL INFRASTRUCTURE

• Develop and improve marketing processes, systems, documentation, and workflows
• Create scalable operating procedures that improve visibility, accountability, and execution speed
• Help standardize how information is shared across the department
• Identify inefficiencies and implement smarter ways of working across teams and tools

DRIVE COMMUNICATION & ALIGNMENT

• Act as a central communication liaison across the marketing department
• Help ensure leadership, stakeholders, and sub-departments stay informed and aligned
• Organize and communicate department updates, launch statuses, priorities, and timelines
• Improve cross-functional coordination between marketing and other departments
• Ensure important information doesn’t fall through the cracks

SUPPORT PRODUCT LAUNCHES & GO-TO-MARKET COORDINATION

• Partner closely on new product introductions and launch planning
• Own marketing-related launch timelines, deliverables, dependencies, and coordination
• Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution
• Help ensure launches are organized, communicated clearly, and executed on time

IMPROVE SYSTEMS & WORKFLOW AUTOMATION

• Identify opportunities to streamline work through automations, templates, integrations, and operational improvements
• Help implement smarter systems for project tracking, communication, reporting, and workflow management
• Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools
• Identify areas of opportunity to leverage ai within workflows to drive efficiency
• Continuously look for ways to improve team efficiency, organization, visibility, and collaboration
• Help establish scalable workflows that support a fast-growing marketing organization

SUPPORT DATA VISIBILITY & DECISION MAKING

• Help organize, surface, and communicate key marketing data and insights to stakeholders
• Partner with teams to improve reporting visibility and operational clarity
• Assist in building systems that help teams make faster, more informed decisions
• Help ensure teams have access to the information and reporting needed to execute effectively

Requirements

• 4–7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles
• Experience managing cross-functional marketing initiatives and timelines
• Strong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launches
• Strong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and Slack
• Comfortable building workflows, automations, systems, templates, and operational processes
• Comfortable working with marketing performance data and reporting
• Strong written and verbal communication skills
• High level of ownership and accountability
• Startup, high-growth, DTC, consumer, wellness, or healthcare experience preferred

Preferred qualifications

• Experience building operational systems from the ground up
• Experience supporting launch operations in fast-paced consumer brands
• Familiarity with Shopify, lifecycle marketing, paid media operations, or subscription businesses
• Experience working in highly collaborative, fast-moving startup environments

What’s in it for you?

• Flexible hours with meetings taking place in EST
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍