Technical Architect - Marketo

Required

• ● 12+ years of experience in marketing technology architecture, marketing operations engineering, or a closely related technical domain
• ● Deep hands-on expertise with Marketo — including program architecture, lead lifecycle design, custom objects, API integrations, and database hygiene at scale
• ● Proven track record architecting multi-platform MarTech ecosystems (MAP + CDP + CRM + event platforms + data warehouse)
• ● Strong experience with Braze or equivalent high-volume engagement platforms — journey architecture, event schemas, API integrations
• ● Experience leading platform migrations — data migrations, system consolidations, or subsidiary onboarding — with ownership over technical design and delivery
• ● Fluency in integration patterns: REST APIs, webhooks, reverse ETL (Hightouch, Census, or similar), iPaaS (Workato, Zapier, MuleSoft, or similar)
• ● Strong understanding of lead and contact data models — identity resolution, deduplication, consent management, and CRM sync (Salesforce preferred)
• ● Experience designing systems for compliance and data governance — GDPR, CCPA, consent capture, data residency
• ● Ability to translate ambiguous business requirements into clear, documentable technical architectures.

Preferred

• ● Experience with agentic or AI-augmented workfl ows in marketing — LLM-assisted scoring, routing, content personalization, or intelligent automation
• ● Familiarity with CDP platforms (Segment, Rudderstack) and how they feed downstream marketing activation
• ● Experience operating in a multi-brand or multi-subsidiary environment with shared and isolated MarTech infrastructure
• ● Exposure to community platforms (Discourse, Khoros, Higher Logic) and event platforms (ON24, Hopin, Cvent) and their integration with MAP/CRM
• ● Background in or strong collaboration with Data Engineering — comfortable reading and writing SQL, understanding event schemas, and working with warehouse-fi rst architectures
• ● Prior experience at a B2B SaaS company with a high-velocity PLG (product-led growth) motion